**** Update: We launched! Click here to support the creation of Playbook and get some sweet rewards. ****
I’ve been putting off writing this post for weeks. The truth is, what I’ve been working on for the past six months is so important to me, so meaningful, that I don’t want to screw it up (and it’s taking everything within my power not to rewrite this sentence seventeen times).
You probably can guess why…
Because I don’t want to write something lame that you don’t resonate with.
Because I don’t want to not say it right and have the message get lost in translation.
Because I don’t want to look like I’m just here to sell you something.
So, I’ve decided that I’m not going to write the “epic post” I had originally planned.
Instead, I’m just going to tell you what I’ve been working on for the last six months with my business partner Dustin.
It’s called Playbook, and I believe it can change the world
A few months ago, Dustin and I noticed that there was something slightly wrong with the way courses and ebooks are sold online. They’re supposed to help you level up your business, but they’re often too confusing, esoteric or vague.
There’s not enough showing so you can learn by modeling what successful people have done, while simultaneously making it your own.
What completely transformed my business (and a big giant Thank You)
My business absolutely transformed when I started seeing how successful projects were created and how businesses were run, from the inside. I could actually see what someone else was doing, not hear a story about it later in an interview where I was left to try to piece everything together.
I also wasn’t trying to turn a bunch of theory from ebooks and hearsay into a plan of action.
I got to see what real entrepreneurs were doing. Two of the first people that openly allowed me to see how their businesses run were Laura Roeder and Clay Collins. I’m forever grateful to both of them.
They lovingly helped me see that I was not operating like a professional at all, and because of their transparency, I learned that there was a smarter, more effective and more easeful way of building my business.
Seeing exactly how their businesses worked changed everything for me.
This might seem strange, but it was kind of like seeing the “recipes” that they used, and then trying to recreate them in my own kitchen while adding my unique flair.
The better I got at those recipes, the more I was able to make them my own and blaze my own trail. But first I had to learn the “ingredients” of launching successful projects and how to mix them together before I could artfully create my own.
We learn better by seeing what other people have done, it’s that simple
I know that I always learn better by watching someone do something, then trying to do it myself, rather than reading about it in a book or seeing someone talk about it in a video course.
Playbook will teach you via example by breaking down successful business and marketing projects, guiding you along to eventually make them your own.
But it gets better.
Rather than just saying “Look, here’s what they did,” we’re building a project management platform that helps you actually stay on track and complete those missions.
Chefs call them recipes. Architects call them blueprints.
We call these business missions plays.
Each play you complete levels up your business.
Examples of plays we’ll have in store
Our goal is to create playbooks for different types of business owners. But there are a lot of universal plays too.
Here are a few we have in mind:
- How to launch a blog that stands out. There are specific actions and ingredients to launching a blog successfully, just like there are many ways to launch a blog that gets nothing but crickets.
- How to launch products and services. We’ll have lots of plays in this category, like launching digital courses, ebooks, coaching packages, masterminds and workshops.
- How to create passive income. Plays in this category will include things like building autoresponders and creating webinars.
- How to get more traffic. These will include projects like creating a successful podcast, launching a web show, or running guest post campaigns.
NOTE: If you are interested in contributing a play, you can get in touch on the contact page.
We have tons of ideas in store. Our long-term goal is to build an extensive library of plays, all based on case studies of what real-world entrepreneurs have actually done.
No fluff or hype. Just honestly showing you what’s already worked.
But won’t this create tons of carbon copy projects and cookie-cutter businesses?
I had this same objection when Dustin first brought the idea of Playbook to me.
I thought about the risks involved with selling a software subscription like this. Lots of people might just end up copying the plays verbatim and not using their own creativity.
That could happen. But I’ve found the opposite to be true when people share what they’ve done openly and transparently.
Learning from Clay and Laura showed me that with the right tools and proper understanding of the fundamentals, I could then (and only then) have the power to make things my own, and be successful doing it.
Our goal is to share a variety of approaches and not herald one as the “One True Way”
There are many ways to make chocolate cake, for instance. And many claim to be the best. But we don’t hold back sharing our favorite recipes because of a fear that too many people will create the same cake.
Some people will create the cake and decide that’s their favorite recipe. Others will try it and be inspired to create something new on their own, or try even more recipes.
Either possibility is completely fine.
With Playbook, we’ll be continually adding new, fresh approaches to marketing and business projects to keep things from getting too stale or predictable.
So, how does it work?
Hopefully the graphic below will help you get a feeling of how Playbook will look, feel and work. To our knowledge, nothing like this exists in the world.
But… Playbook might not ever become a reality
Dustin and I have put a lot of work into building this hybrid of software and teaching already. We’ve invested hundreds of hours into this project and thousands of dollars of our own money. We don’t have a designer studio or an angel investor backing this project.
Instead, we have you. Your support and you backing this project will decide whether Playbook ever becomes a reality.
Next Wednesday, we’ll launch a crowdfunding campaign to the world and we’ll find out whether or not this project comes to life.
We know that with your support, we can absolutely knock our goal out of the park.
How you can help right now
We’re not asking for any help yet, other than your input. As soon as we’re ready next week, we’ll tell you all about the amazing rewards we’ve put together when you back this project.
But for now, there is one giant favor you can do for us.
Please leave a comment below and tell us what one play (or project) you’d absolutely love seeing inside Playbook.
It could be anything from “how to create a sales page” to “how to launch a bestselling book.”
Thank you so much. Your support means the world to us.
—Jonathan and Dustin