You would not believe some of the emails I’ve received from people over the years.
I’ve heard the worst.
From paying thousands (or tens of thousands) on website design only to have it turn into a small claims court nightmare, to taking two years to launch their site because they wanted to make sure their message and logo was “just right.”
This is on the extreme end of the spectrum, but everyone I think to some degree struggles with the tech side of their business.
If anything, you probably have struggled with choosing the right tools.
Even looking at something simple like setting up an email list can be daunting. You have Mailchimp, Aweber, ConstantContact, GetResponse, and those are just the top four.
(By the way, I recommend Mailchimp.)
But that’s just the beginning. There are four main blocks tech blockages keeping you from entrepreneurial success.
Let’s look at each one and how to reverse them.
1. You’re overwhelmed by all the decisions
This is totally understandable. It seems like every day a new website creation services pops up like a gopher out of the ground.
Decision fatigue is perhaps one of the greatest challenges we face in modern times. (Just be thankful you’re not a parole judge.)
If you’re not sure of whether to use WordPress, Squarespace, Weebly or Shopify for your website, it’s completely understandable. My best advice is if you’re a noob, just pick the easiest one and get started.
If you get stuck with something, move on and come back to it later. Squarespace tends to make things pretty idiot proof. Plus the benefit of paying for something like this (it’s only nine bucks a month last time I checked) is that you can submit support tickets.
Seriously, customer support is your friend. Use it.
When in doubt, pick dead simple tools. Momentum is your most important asset. If it gets you lost, confused or overwhelmed, you need a different tool.
2. You don’t know you’re making it too complicated
The most naive mistake is making things way too complicated when you’re first getting started. It’s easy to think that you need a billion pages on your site, or fifty blog posts before you can launch.
Really, you only need two pages to launch: a home page and an about page. You’ll probably also need a blog, but that’s not really a “page” in the traditional sense.
You also only need one blog post to launch your thing. Just start with a simple post on why you’re excited about launching this new venture.
I personally like to set timers when I’m working on copy for a page, or a blog post. 30 minute blocks usually does the trick. Otherwise I can drag on forever and potentially never get to the point where I’m “ready” to publish.
The reality is it will probably never be perfect or meet you internal standards. That’s part of life as a trailblazer, you always want things to be the best.
But if wanting the best is getting in the way of you getting shit done, you’ve got a problem.
3. You lack clarity on tech strategy
The reality is that the tools don’t really matter that much.
This might sound shocking to you, but it’s 100% true. Tools don’t make you money. Having the right website platform will not bring you traffic.
Sure, those things do play a part. The more your website is SEO optimized out of the box, the greater your chances of ranking for key search terms in Google will be. But an SEO optimized plugin itself will not get you the backlinks and authority that creates search traffic.
What matters is your strategy with the tools you’re using.
You do not need to master the tools (unless you love that sort of things, then by all means, go for it). You do need to master the strategy you’re using with the tools.
For instance, you don’t need to be a master of WordPress to have a great site that converts visitors into subscribers, and subscribers into customers.
But you do need to have an understanding of copywriting, your audience’s major problems, and a clear page that speaks to those problems.
You can have a really ugly website, yet if you nail the strategy, you can do extremely well.
Takeaway: Get the right strategy and don’t worry about mastering the technology.
4. You don’t have a roadmap
This is by far the worst, most insidious problem. When you’re a total beginner not only do you have major decision overwhelm, but you also have no idea what matters and what sequence you need to do things in.
Having a road map and a clear set of steps to follow can save you hundreds of hours of heartache with this.
The first, most important step is getting a minimum viable website up.
Steps 2-6? We cover those in the free Basecamp Roadmap.
Best of all, the Basecamp Roadmap will help you create a website that actually converts.
This free guide will show you:
- The exact tools and resources I recommend to get you started that are 100% fool-proof.
- What order to do things in so you don’t get overwhelmed or confused
- The key elements of your minimum viable website
Thanks for inspiring people. Saved my life.
Jason - KAC says
Wow, the amount of times I’ve been stopped by ‘tech troubles’, when in fact it was my inner perfectionist refusing to make a decision!
Your ‘just get started’ attitude is a priceless piece of wisdom. Quite often, the path becomes clear as you decide to walk it. You just gotta make sure you’ve got decent boots and some good snacks for the trip.
I’m going to keep walking.. ;)
David Throop says
Thanks Jonathan – getting started is the best way to get it completed. It’s all to common to worry about making something perfect and as you quoted, we all have decision fatigue.
Your tip to write in short bursts is a great suggestion, one that I recommend to people all the time.
Jesse Gernigin says
I like this post. It is easy to get overwhelmed focusing on details instead of execution!