Do you know what the most vital asset on your website is?
If you guessed your “about” page, you’re correct.
It’s the most visited page on any website, and it’s the page people view to see if they’re interested in what you’re offering.
They want to know if they can buy-into and get behind your mission. They want to know if you’re someone they can trust and believe will lead them to where they want to go.
Your Hero Story does exactly that. It’s the call that brings people to rally behind your message. Done right, it’s a message that others will want to share and spread.
Even if you don’t think you have a compelling story, or your message is boring, this infographic will help you craft a compelling, exciting call-to-arms that will amplify your cause.
Want More Explanation of Each Part of This Infographic?
The Hero Story course guides you through each of the elements, step-by-step on crafting an unforgettable about page.
Video training and a customized workbook guide you to uncovering a story that powerfully spreads the message of your work.