Intro from Jonathan:

There are few people out there that are blatantly honest about online marketing and the tactics that are regularly employed.

Ryan Holiday illuminated “the game” that is played with gaining media attention in his popular book Trust Me, I’m Lying.

Now, it’s time to reveal the underbelly of how the biggest online marketing events and launches are carefully engineered. They do not happen on accident or by stroke of luck, after all.

They’re carefully plotted, orchestrated and puppeteered.… Click to read more

The Power of Total Immersion

I’ve never been one to simply test the waters.

I jump in, head first into any endeavor that I have a deep interest in.

In a lot of ways, I think this has been the secret to me leveling up my skills and achieving goals faster than most.

I don’t waste a lot of time “feeling things out” or “exploring my options.” When I find something I like, I review the best possible options and pick one. I know that I can always adjust course later.… Click to read more

How to Stop Feeling Like You’re Not Enough

How often do you end each day feeling that you haven’t done enough?

I usually feel like I could have done more, I could have been more.

My list is long. My ambitions are ballsy. And my vision always seems to be greater than the resources I possess.

It’s no wonder that creative giants beat themselves up about not being and doing enough. 

So, here’s an uncomfortable question I need to ask you:

How’s that working for you?

My guess is, not too well.… Click to read more

The Biggest Passion Myth That’s Keeping You From Your Great Work

This is a guest post by Pace Smith.

You want to get paid to exist. You want a zero-hour workweek. You want to blaze your own trail, follow your own path.

That’s awesome! You can do it. It’s possible.

And I want to make sure you’re not wearing blinders when you imagine what getting paid to exist might look like for you. I want to make sure you’re not letting your past limit your future. I want to make sure you’re not falling prey to a dangerous myth:

The Myth: My path will make use of the skills I’ve learned.… Click to read more

My wife and I were sitting at the dinner table last night. We were eating leftovers of some amazing vegetable curry Ev’Yan had made the day before. And as we usually do, we were talking about what we were proud of that day.

Ev’Yan exclaimed excitedly, “I’m proud that despite not sleeping very well and not really feeling it, I showed up and wrote anyway. I didn’t feel like it, but I did it and didn’t overthink it.”

We fist bumped (that’s our thing).… Click to read more