Help me choose the new Trailblazer logo

Help me choose the new Trailblazer logo

We’re rebuilding Trailblazer from the ground up, and it’s time that we got a new emblem to match the new, and improved version of this community.

I commissioned Dustin Hoffman (not the Rain Man) to help me design an all new look. If you’re seeking someone to help you with your brand, logo or website, I highly recommend working with Dustin. He’s been incredibly professional and has really blown me away with his work (it speaks for itself, see below). He’s in high-demand, so get in touch with him soon while he’s still available if you can.

Anyway, I’m terrible at making design related decisions. I’ll agonize over them for weeks.

So I thought I’d enlist your help in choosing the new Trailblazer badge.

Here are the candidates:

Trailblazer Logo A Trailblazer Logo B Trailblazer Logo C

How to help:

Please leave a comment below and let me know which you like best: A, B, or C.

I really appreciate your help with this. I feel like they’re all so beautiful. I can’t decide. :)

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Comment & Add Your Voice

ProcrastWriter January 12, 2012 at 11:07 am

I really like logo number 3 because I think it best represents blazing a trail and reaching your final goal (top of the mountain). They all look great thou!

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daveursillo January 12, 2012 at 11:08 am

C! The flag on the mountain screams of journey, trailblazing and adventure. I also love the shield look and the typography. Rock on brother!

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daveursillo January 12, 2012 at 11:08 am

C! The flag on the mountain screams of journey, trailblazing and adventure. I also love the shield look and the typography. Rock on brother!

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Ricardo Bueno January 12, 2012 at 11:10 am

C all the way!

Then A, then B.

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morganfwill January 12, 2012 at 11:16 am

C

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livia__v January 12, 2012 at 11:18 am

A : )

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BeccaAtTriLine January 12, 2012 at 11:23 am

C

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Sandi Amorim January 12, 2012 at 11:24 am

C for sure, then B, then lastly A!

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DanRiha January 12, 2012 at 11:26 am

A, overall. I do like that flag at the top of C, very much, though. That little flag says it all.

For input you didn’t need, I’d love to see the mountain of C replacing the trees of A.

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DanijieliusVabalas January 12, 2012 at 11:57 am

1st place C

2nd place A

3rd place B

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jaleeclarke January 12, 2012 at 11:58 am

I vote for C as being most professional and “trail-like”. Not sure if I’d put the year on it, though.

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cnadeau January 12, 2012 at 11:58 am

My vote goes to “C”

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livelovework January 12, 2012 at 11:58 am

I vote for “C”!

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aleahschroeder January 12, 2012 at 11:59 am

Logo A is best

Logo B is second

Logo C looks like a mountaineering standard

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lucid_ink January 12, 2012 at 11:59 am

Definitely C. A reminds me of the Olympics somehow and B just doesn’t grab me.

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AnnieD January 12, 2012 at 12:00 pm

I prefer C! I really like it.

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Athena January 12, 2012 at 12:00 pm

A. Definitely A.

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SethBraun January 12, 2012 at 12:00 pm

Agree with DanRiha… A with the mountain of C replacing the trees of A. Keep the little flame under it.

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Frdmexp January 12, 2012 at 12:01 pm

I’m going for A, then B…C reminds me of a golf course.

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tim_jeter January 12, 2012 at 12:01 pm

I’d definitely go with ‘A’. It has more of a ‘forest ranger badge’ look to it :-)At a glance, ‘B’ is too thin, which makes it too hard to read against the background image.’C’ seems to be too ‘Quicksilver’-ish in my opinion; both the font and the curves on the mountain.

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Vineet January 12, 2012 at 12:02 pm

Yeap I like C but replace the background with background A.

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Jason Blankenship January 12, 2012 at 12:04 pm

C – seems most fitting conceptually

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Sharon_Floyd January 12, 2012 at 12:04 pm

C gets my vote…compared to A, it has a richer feel. I especially like the cut-out logo on C and the darker background.

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bretthenley January 12, 2012 at 12:06 pm

C gets mine for sure … though I generally prefer minimalistic. 1st one resembles something more akin to enviro or sustainability product to me (though I like it).

As far as brand, C is most compelling for me. Hope that helps!

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rosiemedia January 12, 2012 at 12:06 pm

“C” and they are all very nice. This one makes me feel like it’s envisioning that grand destination on the mountaintop.

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alantakushi January 12, 2012 at 12:07 pm

I like how A integrates the text into the logo. But… I have to go with C. Love the symbolism of the mtn.

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BakerRachel January 12, 2012 at 12:08 pm

C has the most solid appearance; the heaviness of the lines gives it an imposing presence which sticks in one’s mind.

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svehex January 12, 2012 at 12:10 pm

I would say C. It has the most ‘trail’ in it

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willwerx January 12, 2012 at 12:10 pm

I vote for A. There’s a nice connection with your existing brand. And the grouping of trees has a great resonance of community, growth, nature….and all sorts of good stuff.

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eric klein January 12, 2012 at 12:14 pm

A

Easier to read. The title is front and center (literally). No wiggly lines. Pine trees – point the way with focus and energy.

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RandyDevost January 12, 2012 at 12:16 pm

A bit concerned about the reproduction of these at smaller scale like business cards for example… If I was forced to choose one of these 3 I favour version B. I would omit winter and make 2012 larger for better reproduction. Maybe thicken up the stroke on the border. Beef up the font on TRAILBLAZER and perhaps add a bit more tracking.

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Partaboy January 12, 2012 at 12:17 pm

I like C the most because it has the most attack in it and the meaning of the logo is really loud and clear. B is skewed somehow and has half the attack of C. A is more like “what is this? whatever, lets move on”.

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MattTrostle January 12, 2012 at 12:18 pm

Maybe combine A and C. I love the banner in A but the mountain in C.

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webbrd January 12, 2012 at 12:20 pm

For some reason none of these (all great designs) really grab me or “say” anything…. they all have somewhat of a corporate look/feel to them… if the backgrounds are part of the design I’d re-think that approach… It softens the message way too much.

With that said – here is my preference in order from best to not-so-best…. with some notas below.

B – A – C

C – the closeup of the mountain/peak shot is too much like paramount pictures logo… and looks more like an outdoor sports/adventure company logo than anything else.. The font/lettering here i do like though — it is bold and makes a statement…

A – pine trees? Really? what is the significance there? Weird raindrop/hook looking thing… the significance of winter 2012 is unclear and potentially confusing.

B – I like the established in date… it has significance and makes sense — have to be wary of re-branding when you do this though…

overall… good designs but overall the are all soft and seemingly insignificant…. I’d keep trying.

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lucid_ink January 12, 2012 at 1:16 pm

@webbrd On second thought I have to agree. They look pretty corporate and I could see them as logos for outdoor sports clothing. I think using photos as backgrounds with whiteish text/graphics softens them and reduces impact.

billredd January 12, 2012 at 12:23 pm

I am not a graphic designer, but my kids love to paint and my mom was an art major. : )

Quick answer: C

Long answer:

In looking at the choices I have to rank the following elements:

Overall: C, A, B

Background pic: C, B, A (The background in C shows mountains and is rugged. A & B show water which has a totally different connotation. If you do choose the water may I suggest cropping out the debris near the bottom to clean up the image?)

Font: C, A, B (Beefing up the font in B may help it become a viable option)

Shape of logo: B, C, A

Icon: B, C, A (I think the flag has a different meaning depending on if you live where there are mountains or not. I thought golf course immediately, but it appears others (who have that frame of reference) associate planting a flag at the top.)

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simmonsmc January 12, 2012 at 12:29 pm

Put the graphic of A on the C background

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mgarcia20 January 12, 2012 at 12:30 pm

I like the design in A the most, but C gets the message across better. Tough decision, but I say go with A!! :)

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LisaMilesBrady January 12, 2012 at 12:31 pm

It’s C for me!

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menoseljenn January 12, 2012 at 12:33 pm

A, love the trees, hex and typography!

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coffeecat17 January 12, 2012 at 12:33 pm

I really like the trees…. to me it tells me there is no trail and the needs to be one. Logo A reminds me too much of “Only you can prevent forest fires” . Logo B has my vote…maybe the mountain needs a flag on it :)

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Bullseye January 12, 2012 at 12:33 pm

I’m going with A or C. A is extremely easy on the eye and C is original. I think A works better with your brand. We’re not helping much, are we? Yeses split every which way and a couple of all around vetoes. But then, we’re just throwing up mirrors. You know what to do, man.

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cwayman1 January 12, 2012 at 12:34 pm

My vote is for C. The logo is classic and doesn’t overpower the background. It’s rustic. It gets the point across.

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oceansmiles January 12, 2012 at 12:34 pm

B. It’s cleaner, and isn’t reminiscent of a boy scout uniform.

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MargiMacdonald January 12, 2012 at 12:36 pm

C is my preference

A looks like an advert for a running shoe or camping gear or a sports event

B is just a bit all over the place.

They all remind me of some kind of outdoor or sporting event

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jenyshapolk January 12, 2012 at 12:37 pm

if I saw A without knowing anything about Illuminated Mind I want to know. but C with the mountain & flag is brilliant. So..

C!!!

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Nathan Sudds January 12, 2012 at 12:37 pm

I like A — but I’m with some of the others, the ideal design would be A but change the trees at the top to the path/flag concept — to me the trees are more literal, but I love the overall feel of A.

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milomclaughlin January 12, 2012 at 12:37 pm

A, because it feels like a badge you would earn as an achievement but with the mountain peak and flag on the top from C as the pine trees, whilst I get the relevance to you, may not trranslate to others as well.

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cara_stein January 12, 2012 at 12:38 pm

I vote C. The other two look too much like US Forestry Service brochures to me.

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insidethegod January 12, 2012 at 12:39 pm

Logo A is the most formidable. Strong, definitive presence with banner and hex shape. I prefer the balance of A over the others. If impact and impressions are what you’re going for… Logo A stands strong and is just waiting to be imbued with all of Illuminated Mind’s Trailblazer goodness.

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studio651 January 12, 2012 at 12:39 pm

Has anybody else noticed that “B” has a typo? It should read 2012, not 2011.

I like the graphic best in C but I don’t like “Trailblazer” is underneath the logo. Uitimately, if you are about calling attention to the program, I think that the name should be more prominent, in which case A is better.

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yourgreatlifetv January 12, 2012 at 12:40 pm

A – All the way. C is a bit PGA Tour in my mind :)

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ambertron January 12, 2012 at 12:40 pm

I like C but A gets my overall vote. I think incorporating “Trailblazer” into the logo is just cleaner and makes a bolder statement.

Not digging the typography in B. It’s a bit hard to read.

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kyeli January 12, 2012 at 12:40 pm

I love A!!

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GinaBell January 12, 2012 at 12:41 pm

Hi Jonathan, I really love the ribbon and font used on logo A + the hill with flag of logo C. A combo would be brilliant but, if I had to choose just one as is, C gets my vote :)

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Paul from Selfgrowthproject January 12, 2012 at 12:51 pm

Number three because it gives the impression of climbing to success ; )

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LewisHowes January 12, 2012 at 12:52 pm

A is money!

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tiffanylynnyoung January 12, 2012 at 12:54 pm

A for sure.

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SergioFelix January 12, 2012 at 12:58 pm

I love A and C but if I had to pick one, it’d be “A”.

Going a bit further, the ribbon and the trees are very cool on “A” and I really liked the mountain with the flag on “C”. I personally, would make a mixture between “A” and “C”.

Put the ribbon from “A” in “C”, lower it a bit so it doesn’t covers the mountain that much, get rid of the floating “trailblazer” text and add the corresponding “20” and “12” to its sides. ;-)

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brookeyool January 12, 2012 at 12:58 pm

C. The flag at the top of the mountain gives me the impression that I’m blazing a trail to somewhere.

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beacindy January 12, 2012 at 12:59 pm

It’s a little hard to evaluate without seeing your design brief as this is really just preference and interpretation. That said, I can’t pass up the opportunity.

One question: is the intent to ‘always’ use this logo in conjunction with the background image? If yes, my answer is C as it’s the most natural incorporation of all elements.

If no or not sure, A most strongly brands Trailblazer as a logo element. The ribbon effect of A is also a nice choice and implies award. Not crazy about the trees in conjunction with the background picture. Especially with use of the swoosh/fire symbol (blazing a trail)? That little symbol is also a little reminiscent of Nike. Path symbolism seems disconnected.

Not crazy about B. Typeface seems a little old/retro for something that’s just been reinvented. It’s a little more throwback overall. I don’t get path from the graphic – I get water/fluidity.

C looks like something I’ve seen before somewhere – PGA? If there’s any way to incorporate Trailblazer into the icon, that’d be ideal. It also has a nice ribbon effect to it. And I love the addition of the flag which suggests there’s a destination or summit to be reached and that reaching it is possible.

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sassymikita January 12, 2012 at 1:02 pm

As a branding professional, my vote goes for A, but replace trees with the mountain top/flag from C.

A is strongest and most cohesive design, but the trees and flame don’t communicate as clearly as the mountain and flag of ‘C’.

Not a fan of the photo in the background, but A would stand up on it’s own on ANY background – solid color, pattern or photo.

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Esme Gosling - Money Coach January 12, 2012 at 1:05 pm

A. (:

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MagnoliasWest January 12, 2012 at 1:07 pm

So nice! I get the dilemma. I vote for C, seems the cleanest and simplest yet very powerful! Rock on…!

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backtotheparks January 12, 2012 at 1:12 pm

Logo B – no question about it..

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Jeff - Digital Nomad Journey January 12, 2012 at 1:16 pm

I really like A , it’s the most rugged as a stand alone logo. However, if it will be used over several web elements then it could be a bit much.

Your intro video is pretty good. A scary prospect blending in with the whole.

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HashimWarren January 12, 2012 at 1:21 pm

I like C

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DanielMelle January 12, 2012 at 1:25 pm

A is great

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bunnykissd January 12, 2012 at 1:25 pm

I like B; it reminds me of signs you see on trails…

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paulabearb January 12, 2012 at 1:35 pm

I like A. Definitely my favourite even though the other two are great. Its sharp looking.

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aliascrazy January 12, 2012 at 1:37 pm

I like the font of B – definitely evocative of blazing trails. :-)

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jobolobo January 12, 2012 at 1:41 pm

I like Logo A because I can read “Trailblazer” really easily, it’s a bit lost among the trees in the other two

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LindsayChristianson January 12, 2012 at 1:47 pm

I like C – Reminded me of Zig Ziglar when he says, I’ll See you at the Top. I would stay away from A – unless it reworks the flame. Feed burner people may get upset with you.

For anyone interested in a Mixergy style site for people in Food Related Businesses, Check out http://eepurl.com/hd47o.

Thanks for the course John. I got Trailblazer through your Clay Collins interview you did in late 2011 and it helped me get on track.

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mo integrated wellness January 12, 2012 at 1:54 pm

C the flag helps give the feeling of completing, getting to the top, achievement…

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EnsoJourney January 12, 2012 at 1:59 pm

I like A… :)

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NolandHoshino January 12, 2012 at 2:03 pm

Best to OK. A, C, B

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debrahilton January 12, 2012 at 2:06 pm

A by a significant margin. Then C.

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lyndaforman1 January 12, 2012 at 2:07 pm

A

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GinaRafkind January 12, 2012 at 2:20 pm

My vote is C…..good luck with choosing! :)

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VladimirSimek January 12, 2012 at 2:25 pm

I prefer C, that flag on the top of the hill is a good one.

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MeaggieMae January 12, 2012 at 2:25 pm

I really like Logo A, however the flame housing the year is verysimilar to the Moksha Yoga logo. Also fire and trees don’t mix well ;)

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micheldiaz32 January 12, 2012 at 2:26 pm

A is the best by far!

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glemusmtz January 12, 2012 at 2:27 pm

A

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DebraContreras January 12, 2012 at 2:43 pm

I read all 78 comments before posting, and found them to be quite informative, collectively speaking. It is interesting to see how the logos get interpreted. Personally, I liked logo c, for the same reasons other people did. It seems to express goal achievement. However, at the same time, they don’t seem to give the fit well with the content or purpose of Illuminated Minds. They look more like a sporting event logo.

In my humble opinion, Dustin has already created the most effective logo for Trailblazers. Just use the bottom part of the poster he created to sum up Illuminated Minds: Blaze your own trail. http://www.trailblazer.com. All the pertinent information necessary concisely packaged.

I am a first time visitor, as of today. I could be biased in the above opinion, as it was the poster Dustin created that led me to sign up for the manuals. It is what made “Illuminated Minds” stand out in my mind from other similar sites. I also liked it, that as I continued reading, I found the on site information matched what was expressed on the poster.

I think i”m on my way to becoming a “true fan”, Jonathan! Well done!

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Dee Dee Chamberlain January 12, 2012 at 2:48 pm

Hey,Dee,here….I absolutely recommend using design B ! It popped out right away. Perhaps it depends on what you want the logo to portray.A and C have a badge kind of look.Reminds me of a camp logo…B on the other hand has a sleek look,kind of directional, a sign one might follow when on a journey….Hope that is helpful and not critical… :)

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ZahlmZahlm January 12, 2012 at 2:49 pm

I think that A is the best, but with the mountain design of C instead of the trees.

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FelipeTorres69 January 12, 2012 at 2:56 pm

I like the option A

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imkichigai January 12, 2012 at 3:15 pm

A.

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CarissaHudson January 12, 2012 at 4:03 pm

A

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CarissaHudson January 12, 2012 at 4:04 pm

I like option A

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CarissaHudson January 12, 2012 at 4:05 pm

Whoops entered twice lol

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mikevardy January 12, 2012 at 4:28 pm

I like A the best.

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Abbie January 12, 2012 at 4:44 pm

A!

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PeggyStreet January 12, 2012 at 4:45 pm

Hi Jonathan..you are right your friend Dustin did a great job on all three logos.. but I like A best. Your banner across the center is nice. Everything else in the logo is pointing upward and symbolizes growth and upward mobility. .

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songyknox January 12, 2012 at 4:48 pm

It will have to be A or C. The year and the winter text is too small and less legible in version A tho.

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GitanEros January 12, 2012 at 5:26 pm

I like the graphics in C.

A is also nice but I find the text too dominant for a personal development service (it looks like a snow mobile race to me!).

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cary.telander January 12, 2012 at 5:33 pm

A — it tells a coherent clear story. The important part (trailblazer) is big and clear. The year, in my oppinion, is less important and looks good as more of a detail than the focal point.

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StanleyLee January 12, 2012 at 5:44 pm

C.

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LauraLeeBloor January 12, 2012 at 5:44 pm

I say B. I like the mountain better than the trees. I don’t like C as much because it breaks up 2012.

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Britany_Wallace January 12, 2012 at 5:48 pm

B!!!!

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RinaRazor January 12, 2012 at 5:50 pm

A – I think it stands out the most.

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Alex McCarty January 12, 2012 at 5:52 pm

A!

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flibbertygibbet January 12, 2012 at 5:56 pm

I like C best. It’s aesthetically more pleasing to me (A is a bit harsh and in your face and B feels a tad distorted) plus it tells your story – with the flag at the top of the mountain, it takes your eye right there….to the summit, the destination. Nuff said!

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internettherapy January 12, 2012 at 6:17 pm

The mountains in B and C really say “golf course” to me which is a little too cliche I think. I like the more vintage type trees in A with the ribbon style banner which creates a great focal point. The flame with the year under the banner does take away a little bit, however, and I wonder if a more symmetrical or softer shape might be better. Or perhaps even no shape and just the date… Either way, A is my pick!

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kecbruce January 12, 2012 at 6:54 pm

The ribbon ends in A are a little overpowering, but it’s still the best logo of the three. Logo B looks outdated (and I don’t know what the bottom part is supposed to be), and C looks like the logo for a televised golf tournament. “Trailblazer” is an afterthought in Logo C.

Definitely A.

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tchapman27 January 12, 2012 at 7:18 pm

I’m gonna go with Logo A, though I also like Logo B. Not a big fan of Logo C.

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uJim January 12, 2012 at 7:25 pm

C.

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jthartnett January 12, 2012 at 7:35 pm

I like A

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Prana January 12, 2012 at 7:36 pm

These all look like logos for a mountain marathon event or something of the sort. I really don’t get a sense of what I know to be the true intent of these images.

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Yellowtexas January 12, 2012 at 9:01 pm

Option A – lightning does it for me.

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jenyshapolk January 12, 2012 at 9:19 pm

A

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PaigeBurkes January 12, 2012 at 9:44 pm

They all look like dated logos for Smokey the Bear (A), a ski resort (B) and a golf tournament (C). As others have said, none of them portray what Illuminated Mind is all about. They all say “stale” to me which is totally NOT what you’re about. The vague, washed out nature of the background photo doesn’t help.

Maybe an action photo of the toes of your hiking boots as they’re heading through a trail, or something like that (like you running through the woods in your video), with the words very small and off to the side – kind of like Nike ads.

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vinaypaleja January 12, 2012 at 10:33 pm

I like “C” the best.

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cook5095 January 12, 2012 at 11:25 pm

Aww man, golf? back packing? smokey the bear??? faded colors don’t look retro or attractive, just faded and tired I’m afraid. And you and your stuff is so fresh and current and lively. You love them so I want to love them but really – not as dynamic as you, so a disconnect happens. If it’s smokey and golf, there’s nothing there for me to relate to – well, smokey is nostaligic, but I’m about going forward, not the past. IMO

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AudreyRanieri January 12, 2012 at 11:57 pm

A

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samanthaapolles January 12, 2012 at 11:59 pm

Option A is definitely the strongest design but the trees are misleading. I like the mountain graphic, it’s more symbolic of Trailblazer. ‘Winter 2012′ is very small, as designer myself, it’s easy to spot something in a logo that could be problematic. So when scaling the logo to a small size ‘winter 2012′ won’t be legible.

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dreamgrow January 13, 2012 at 12:02 am

A

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JanetBrent January 13, 2012 at 12:37 am

Definitely A. Though I might suggest what that would look like with the mountain imagery instead of the trees..

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SweDee11 January 13, 2012 at 12:39 am

That was eaCy!

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gunhildbojesen January 13, 2012 at 1:08 am

A.

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daniel_richard January 13, 2012 at 1:11 am

@Prana is right. However between the 3, C is the winner. Slogan below “Trailblazer” would show what the site’s about.

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Arnaud Assad January 13, 2012 at 1:43 am

C. (well balanced and the flag on the top of the mountain is a strong symbol…)

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erocha January 13, 2012 at 1:52 am

Well, option B is the correct logo. Let my hearty arguments clarify you.

C breaks ideas, the logo is scattered. The 2012 is broken, the trailblazer name is outside the logo. It can be a hard fit as a design idea to be placed anywhere. the logo shape is uneven and gives a sense of unrest. Furthermore it is a shield-like piece, a defined security symbol, which I don’t think is what you want to transmit.

A logo is a bit more appealing, however the ribbon is also an element of security. Furthermore, winter 2012 has a fiery symbol, which I don’t know if it is adequate, as transmit opposed ideas. Furthermore the logo piece is an hexagon, has too many sides and misses some kind of spearheading attitude. The three tree set piece signs a security in numbers, not a single persons challenge.

I would say A and C are security symbols. They do not shake you. They are intended to say: You’re safe. If that is the idea, one of them is the right choice.

B is bold, audacious, dangerous. B is an arrow, it is sharp, it can cut through a distant objective, which is the single mountain. Where C has a “been there, done that” idea of a flag – which means somebody already been there, so it is safe – B says: “this is your unconcquered mountain”.

I would only replace, on B, winter 2011 to winter 2012, to make it actual.

Hope I made myself clear.

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JonathanMead January 13, 2012 at 12:52 pm

@edericorocha Thanks for your thorough review sir.

erocha January 13, 2012 at 1:56 am

I would also like to point out Trailblazer font on B, The font edges are marked, every letter has an extra accomplishment written. It is not a Z, it is a Z with an attitude, with gusto. The other logos fonts are plain and they transmit “work done, lets head fast to the other letter”. B font has an extra quirk that gives you an edge.

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Raul Hernandez Caballero January 13, 2012 at 3:15 am

I think logo A is the best one. good job!

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MichaelRobards January 13, 2012 at 3:22 am

I like logo C.

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Natasha Beeton January 13, 2012 at 4:50 am

Personally I like A the most. Most people can’t see the trail for the trees, but you’re helping us do just that. Thanks

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palespruce January 13, 2012 at 4:59 am

I like A.

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ethanwaldman January 13, 2012 at 5:27 am

I’m going to have to go with logo C. I like the image of the mountain front and center- plus it looks like it has a “trail” going up it, with the goal (flat) at the top. Good visual symbolism.

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JonathanMead January 13, 2012 at 12:51 pm

@ethanwaldman Thanks for your thoughts, good observations.

techbizgurl January 13, 2012 at 5:28 am

I love C!

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juhotunkelo January 13, 2012 at 5:35 am

I like option A the best. No reasoning, I just like it instinctually.

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kressious January 13, 2012 at 5:35 am

Logo C. I would also try taking B and adding a flag onto the top of it. I think that’s why I like it.

The word Trailblazer looks like it was an afterthought on C (even though I like it the most)

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kcstewar January 13, 2012 at 5:35 am

I like A. It stands out and doesn’t take over the whole screen like B and C do

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TheEssential January 13, 2012 at 6:14 am

I like option B the best. It seems the most current while the other two remind me of old fashioned logos.

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mikerouten January 13, 2012 at 6:45 am

I’d go with option A. It looks more like a badge that someone could earn. I know that the image in B and C is a mountain, but for some reason it reminds me of a golf course more than a mountain peak.

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kcstewar January 13, 2012 at 7:27 am

@mikerouten I agree with you about the golf course. That was the same impression I had when I saw it too

Lelia January 13, 2012 at 8:07 am

A for sure

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Loran Hills January 13, 2012 at 8:21 am

Even though I am in the minority I like B!

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JonathanMead January 13, 2012 at 12:50 pm

@Loran Hills I’m rooting for it too. :)

PeterP January 13, 2012 at 8:28 am

I like B. It incorporates the company name into the logo as one graphic, and portrays the summit as the goal. Perhaps the shadow should be on the west side of the mountain to suggest a “rising sun” state of mind.

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Megan Andrietti January 13, 2012 at 8:36 am

B is calling my name, definitely the one I’m most attracted to.

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seanogle January 13, 2012 at 9:28 am

I’m feeling A definitely…

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JonathanMead January 13, 2012 at 12:50 pm

@seanogle Thanks for weighing in dude.

naomi n January 13, 2012 at 9:38 am

I really like B with A as a very close second choice.

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AlexisNeely January 13, 2012 at 9:39 am

Hey there, I like B and Craig likes A. Personally, I think A looks too much like Smokey the Bear’s logo. At least that’s what I think of when I see it. B looks clean and tight to me.

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JonathanMead January 13, 2012 at 12:52 pm

@AlexisNeely Thanks for weighing in Alexis. Watch out Smokey, we’re coming for you! ;)

DanceofLife January 13, 2012 at 9:42 am

Sorry, I am not feeling any of them: I feel there needs to be a tweaking in the choice of typography.

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killyokelly January 13, 2012 at 9:54 am

B B B

Clean (no fine print lurking inside),

Contained (no frou-frou/tentacles hanging outside),

more scaleable than the others, more adaptable … to whatever progress, evolution carries us along.

Perhaps cleaner, non-serif typeface, like C has,

though a typeface that loses the crossed-over zero

(we don’t have to distinguish numbers from letters here, though in other cases the cross-overs are welcome).

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davidamoore January 13, 2012 at 10:01 am

I like B. If you’ve ever done any hiking, it looks more like a sign you might see marking a trail.

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JonathanMead January 13, 2012 at 12:50 pm

@davidamoore B was my favorite going in, but I was curious what everyone else thought as well. Seems like people really like A & C the most.

ashleylpitman January 13, 2012 at 10:35 am

I vote for B!

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Chris_L_Harris January 13, 2012 at 10:47 am

I would like Logo A with a mountain instead of trees. Logo B is okay- but the typography stinks and it looks stretched.. Logo C is nice, but it would be better with the year down below instead of broken up on either side of the logo.

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JonathanMead January 13, 2012 at 12:49 pm

@Chris_L_Harris That seems to be the consensus. It’s great what you learn when you ask your community for feedback.

sciukitup January 13, 2012 at 11:03 am

Definitely, definitely A.

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sciukitup January 13, 2012 at 11:06 am

And keep the trees… And that little swooshy thing at the bottom.

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mrsraushel January 13, 2012 at 11:14 am

A for sure

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thedroidman January 13, 2012 at 12:27 pm

Less is more. Go for B. A is too busy and C looks like a crest for a country club. :)

Andy

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JonathanMead January 13, 2012 at 1:59 pm

@thedroidman You didn’t know we were getting into the luxury retreat market? ;)

KellyRouten January 13, 2012 at 1:59 pm

My choice is A. It is appealing to the eye. I like the flame at the bottom with the year. It might look great for the flame to be a little bigger.

B seems very rigid with the points and it feels like a yield sign to me.
C reminds me of a Boy Scout badge.

All are good, but A is very pleasing to the eye for me and I like the banner.

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Kristin Marshall January 13, 2012 at 3:08 pm

I’m most drawn to A. The type is bold, easy to read. I really like the trees and sign, it fits the whole trailblazer idea and tells a story upfront.

I think something else to consider, beyond the overall look, is how well the logos will translate to different sizes, colors, and backgrounds. Thinking in that perspective, I prefer B the least — I can’t imagine the type being very readable at small sizes, especially the date

Best of luck! This is a tough decision indeed :)

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CrystalsQuest January 13, 2012 at 4:28 pm

I’m in favour of A as well. The points on B draw your eye away from the message in the middle, and C looks too much like a shield to me, which is kinda the opposite of what your whole ethos is about (as far as I understand, from a humble, non-trailblazed persons perspective). I like the bold approach, I like the flame, and I like how the whole message is consolidated in one place for your eye to fall on.

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CrystalsQuest January 13, 2012 at 4:28 pm

I’m in favour of A as well. The points on B draw your eye away from the message in the middle, and C looks too much like a shield to me, which is kinda the opposite of what your whole ethos is about (as far as I understand, from a humble, non-trailblazed person’s perspective). I like the bold approach, I like the flame, and I like how the whole message is consolidated in one place for your eye to fall on.

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Fchristophillis January 13, 2012 at 4:33 pm

I really like B. It’s got a wonderful zen feeling to me.

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rebeccalhunter January 14, 2012 at 12:24 am

I find myself being drawn to A. I love the trees. It gives me the sense of freedom and wilderness.

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TreehouseChatter January 14, 2012 at 4:12 am

I like them all but I’m going with C
Happy choosing
Tali

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SaraLeVere January 14, 2012 at 8:05 am

I go with C. They are all indeed beautiful and striking. But Logo C says the most about what you are bringing to me – that flag at the top of the mountain smack in the center of the logo, in the center of their my psyche.

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desertdame January 14, 2012 at 8:46 am

I vote for B!

I like the simple clean design… although I wish there wasn’t so much filled in with white so you could see more of the landscape behind it… the others are too busy.

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deborah__wall January 14, 2012 at 1:23 pm

As much as I like the retro feel of A – I reckon B feels like it’s got action involved.

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harleyroxanne January 14, 2012 at 8:31 pm

Weren’t there three different choices before? Took a look when the post went up but now when I have a chance to comment and I’m seeing all 3 new logo designs. Voting for C. (especially with the mountain type background. :-) )

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PavelNosikov January 15, 2012 at 11:37 am

A seems more balanced and appeling to me though I’d remove a dash in “2012” for 0 not to look like 8.

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BrandNewTommy January 15, 2012 at 2:46 pm

A

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Thea January 15, 2012 at 5:41 pm

Hey Jonathan, all of these are great! There’s an aspect to each logo that I find intriguing… However, I have another suggestion. But instead of writing you a dissertation trying to explain it lol, I made you 1.5 min screencast here –> http://screencast.com/t/gAHWfWSs I hope you don’t mind ;)

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JonathanMead January 16, 2012 at 5:57 pm

@Thea Hey thanks for the very personal response Thea. Wasn’t annoying at all. Very helpful, actually.

bairmeg January 16, 2012 at 8:08 am

The first one looks best

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toastnstuff January 16, 2012 at 10:36 am

A is great. I like B a lot too but A just seems to work =) great logos!

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FreedomMMC January 16, 2012 at 11:15 am

Gotta go with B. its 2012 a leap year means symmetry.

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AshleyKeenan January 16, 2012 at 7:06 pm

They all look great! A is my favorite though.

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thedreamersmanifesto January 18, 2012 at 5:00 am

I can’t say what it is exactly, but C stands out for me the most. It’s seeming sharp, modern, crisp, clear and honestly, funky. It’s not to soft and not too harsh. Actually, the logo in the middle seems like something that you could turn in to a good badge or banner, so for me, it’s definitely a winner. (the other two are pretty sweet as well fwiw).

Matt

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fscottfitz1000 January 18, 2012 at 9:47 pm

the first one, A. BY FAR. the others pale in comparison.

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asweetdisposition January 20, 2012 at 6:20 pm

Jonathan… I truly believe that what you are doing is so much bigger and powerful than your logo that it’s going to be successful and memorable no matter what you choose!

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asweetdisposition January 20, 2012 at 6:21 pm

Jonathan… I truly believe that what you are doing is so much bigger and powerful than your logo that it’s going to be successful and memorable no matter which option you choose!

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stargazing January 21, 2012 at 1:31 am

Number 1 for me

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DaniW January 22, 2012 at 11:37 am

For me its C. The design of the mountain and the flag gives me a message like “reach your goals”. And since all of them look equaly cool, I would choose C :)

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auto lease January 23, 2012 at 4:28 am

Very nice post. I love it.

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Buy Steroids February 11, 2012 at 10:29 am

the 1st one is by far the best.

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Aleesha Nash (@Aleesha_Nash) September 28, 2013 at 5:38 pm

A :)

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webbrd January 12, 2012 at 1:34 pm

@lucid_ink@webbrd Exactly!

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JonathanMead January 13, 2012 at 12:51 pm

@kcstewar@mikerouten Yeah, I’m starting to see the golf course thing now that more people mention it.

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davidamoore January 13, 2012 at 2:52 pm

@JonathanMead@davidamoore whatever you do, don’t do C. somebody mentioned golf course, country club and that is exactly right. A was a very close favorite of mine as well. But as I said, being a hiker and having been on trails, the familiarity with trail signs is what swayed me. Have my permission to use A. :) But please not C!

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