Help me choose the new Trailblazer logo

Help me choose the new Trailblazer logo

We’re rebuilding Trailblazer from the ground up, and it’s time that we got a new emblem to match the new, and improved version of this community.

I commissioned Dustin Hoffman (not the Rain Man) to help me design an all new look. If you’re seeking someone to help you with your brand, logo or website, I highly recommend working with Dustin. He’s been incredibly professional and has really blown me away with his work (it speaks for itself, see below). He’s in high-demand, so get in touch with him soon while he’s still available if you can.

Anyway, I’m terrible at making design related decisions. I’ll agonize over them for weeks.

So I thought I’d enlist your help in choosing the new Trailblazer badge.

Here are the candidates:

Trailblazer Logo A Trailblazer Logo B Trailblazer Logo C

How to help:

Please leave a comment below and let me know which you like best: A, B, or C.

I really appreciate your help with this. I feel like they’re all so beautiful. I can’t decide. :)

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ProcrastWriter
Guest
ProcrastWriter

I really like logo number 3 because I think it best represents blazing a trail and reaching your final goal (top of the mountain). They all look great thou!

daveursillo
Guest

C! The flag on the mountain screams of journey, trailblazing and adventure. I also love the shield look and the typography. Rock on brother!

daveursillo
Guest

C! The flag on the mountain screams of journey, trailblazing and adventure. I also love the shield look and the typography. Rock on brother!

Ricardo Bueno
Guest

C all the way!

Then A, then B.

morganfwill
Guest
morganfwill

C

livia__v
Guest
livia__v

A : )

BeccaAtTriLine
Guest
BeccaAtTriLine

C

Sandi Amorim
Guest

C for sure, then B, then lastly A!

DanRiha
Guest
DanRiha

A, overall. I do like that flag at the top of C, very much, though. That little flag says it all.

For input you didn’t need, I’d love to see the mountain of C replacing the trees of A.

DanijieliusVabalas
Guest
DanijieliusVabalas

1st place C

2nd place A

3rd place B

jaleeclarke
Guest
jaleeclarke

I vote for C as being most professional and “trail-like”. Not sure if I’d put the year on it, though.

cnadeau
Guest
cnadeau

My vote goes to “C”

livelovework
Guest
livelovework

I vote for “C”!

aleahschroeder
Guest
aleahschroeder

Logo A is best

Logo B is second

Logo C looks like a mountaineering standard

lucid_ink
Guest
lucid_ink

Definitely C. A reminds me of the Olympics somehow and B just doesn’t grab me.

AnnieD
Guest

I prefer C! I really like it.

Athena
Guest

A. Definitely A.

SethBraun
Guest
SethBraun

Agree with DanRiha… A with the mountain of C replacing the trees of A. Keep the little flame under it.

Frdmexp
Guest
Frdmexp

I’m going for A, then B…C reminds me of a golf course.

tim_jeter
Guest
tim_jeter

I’d definitely go with ‘A’. It has more of a ‘forest ranger badge’ look to it :-)At a glance, ‘B’ is too thin, which makes it too hard to read against the background image.’C’ seems to be too ‘Quicksilver’-ish in my opinion; both the font and the curves on the mountain.

Vineet
Guest
Vineet

Yeap I like C but replace the background with background A.

Jason Blankenship
Guest
Jason Blankenship

C – seems most fitting conceptually

Sharon_Floyd
Guest
Sharon_Floyd

C gets my vote…compared to A, it has a richer feel. I especially like the cut-out logo on C and the darker background.

bretthenley
Guest

C gets mine for sure … though I generally prefer minimalistic. 1st one resembles something more akin to enviro or sustainability product to me (though I like it).

As far as brand, C is most compelling for me. Hope that helps!

rosiemedia
Guest
rosiemedia

“C” and they are all very nice. This one makes me feel like it’s envisioning that grand destination on the mountaintop.

alantakushi
Guest
alantakushi

I like how A integrates the text into the logo. But… I have to go with C. Love the symbolism of the mtn.

BakerRachel
Guest
BakerRachel

C has the most solid appearance; the heaviness of the lines gives it an imposing presence which sticks in one’s mind.

svehex
Guest

I would say C. It has the most ‘trail’ in it

willwerx
Guest

I vote for A. There’s a nice connection with your existing brand. And the grouping of trees has a great resonance of community, growth, nature….and all sorts of good stuff.

eric klein
Guest

A

Easier to read. The title is front and center (literally). No wiggly lines. Pine trees – point the way with focus and energy.

RandyDevost
Guest
RandyDevost

A bit concerned about the reproduction of these at smaller scale like business cards for example… If I was forced to choose one of these 3 I favour version B. I would omit winter and make 2012 larger for better reproduction. Maybe thicken up the stroke on the border. Beef up the font on TRAILBLAZER and perhaps add a bit more tracking.

Partaboy
Guest
Partaboy

I like C the most because it has the most attack in it and the meaning of the logo is really loud and clear. B is skewed somehow and has half the attack of C. A is more like “what is this? whatever, lets move on”.

MattTrostle
Guest
MattTrostle

Maybe combine A and C. I love the banner in A but the mountain in C.

webbrd
Guest
webbrd

For some reason none of these (all great designs) really grab me or “say” anything…. they all have somewhat of a corporate look/feel to them… if the backgrounds are part of the design I’d re-think that approach… It softens the message way too much. With that said – here is my preference in order from best to not-so-best…. with some notas below. B – A – C C – the closeup of the mountain/peak shot is too much like paramount pictures logo… and looks more like an outdoor sports/adventure company logo than anything else.. The font/lettering here i do like… Read more »

lucid_ink
Guest
lucid_ink

@webbrd On second thought I have to agree. They look pretty corporate and I could see them as logos for outdoor sports clothing. I think using photos as backgrounds with whiteish text/graphics softens them and reduces impact.

webbrd
Guest
webbrd
billredd
Guest
billredd

I am not a graphic designer, but my kids love to paint and my mom was an art major. : ) Quick answer: C Long answer: In looking at the choices I have to rank the following elements: Overall: C, A, B Background pic: C, B, A (The background in C shows mountains and is rugged. A & B show water which has a totally different connotation. If you do choose the water may I suggest cropping out the debris near the bottom to clean up the image?) Font: C, A, B (Beefing up the font in B may help… Read more »

simmonsmc
Guest
simmonsmc

Put the graphic of A on the C background

mgarcia20
Guest
mgarcia20

I like the design in A the most, but C gets the message across better. Tough decision, but I say go with A!! :)

LisaMilesBrady
Guest
LisaMilesBrady

It’s C for me!

menoseljenn
Guest

A, love the trees, hex and typography!

coffeecat17
Guest
coffeecat17

I really like the trees…. to me it tells me there is no trail and the needs to be one. Logo A reminds me too much of “Only you can prevent forest fires” . Logo B has my vote…maybe the mountain needs a flag on it :)

Bullseye
Guest
Bullseye

I’m going with A or C. A is extremely easy on the eye and C is original. I think A works better with your brand. We’re not helping much, are we? Yeses split every which way and a couple of all around vetoes. But then, we’re just throwing up mirrors. You know what to do, man.

cwayman1
Guest

My vote is for C. The logo is classic and doesn’t overpower the background. It’s rustic. It gets the point across.

oceansmiles
Guest
oceansmiles

B. It’s cleaner, and isn’t reminiscent of a boy scout uniform.

MargiMacdonald
Guest
MargiMacdonald

C is my preference

A looks like an advert for a running shoe or camping gear or a sports event

B is just a bit all over the place.

They all remind me of some kind of outdoor or sporting event

jenyshapolk
Guest

if I saw A without knowing anything about Illuminated Mind I want to know. but C with the mountain & flag is brilliant. So..

C!!!

Nathan Sudds
Guest
Nathan Sudds

I like A — but I’m with some of the others, the ideal design would be A but change the trees at the top to the path/flag concept — to me the trees are more literal, but I love the overall feel of A.

milomclaughlin
Guest
milomclaughlin

A, because it feels like a badge you would earn as an achievement but with the mountain peak and flag on the top from C as the pine trees, whilst I get the relevance to you, may not trranslate to others as well.

cara_stein
Guest
cara_stein

I vote C. The other two look too much like US Forestry Service brochures to me.

insidethegod
Guest
insidethegod

Logo A is the most formidable. Strong, definitive presence with banner and hex shape. I prefer the balance of A over the others. If impact and impressions are what you’re going for… Logo A stands strong and is just waiting to be imbued with all of Illuminated Mind’s Trailblazer goodness.

studio651
Guest
studio651

Has anybody else noticed that “B” has a typo? It should read 2012, not 2011.

I like the graphic best in C but I don’t like “Trailblazer” is underneath the logo. Uitimately, if you are about calling attention to the program, I think that the name should be more prominent, in which case A is better.

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