The Biggest Announcement in Illuminated Mind History

The Biggest Announcement in Illuminated Mind History

Over the last year I’ve come to realize that something has been incubating under the surface. I resisted it at first, but it kept growing in spite of my attempts at ignorance.

I would hear people tell me that this is what I needed to do and would feign interest, going on with my usual plans.

Sometimes you have to get to a point where what’s calling you is so blaringly loud that you can’t ignore it anymore. That’s what happened with me.

Allow me to explain…

For the past couple of years I’ve felt like we’ve operated at close to our potential. Almost there, but not quite. Something was missing, and we needed a final nudge to push us over the edge.

It’s time for us to start operating at full expression and see what kind of impact we can really have. And in order to do that, we need a new brand and a new name.

While the name Illuminated Mind is near and dear to my heart (and will remain the name of our official company), it doesn’t quite say what we need it to. It doesn’t make a statement. It’s kind of like an empty vehicle. It allows us to fit whatever we want into it just fine. But the vehicle itself doesn’t say anything.

We need a vehicle that makes a statement. We need a name that says something, that stands for something.

That name is Paid to Exist.

A few years ago, we had a product called Paid to Exist. It was a course on creating and working on your own terms and getting paid to be who you are. I loved that product, but as with all things in life, my thinking eventually evolved past it. And rather than update the product, I felt like I needed to create something different. That product was Trailblazer.

I’ve been extremely happy with how Trailblazer has gone so far. We’re over 300 members strong and growing day by day. We have members worldwide who are doing awesome things.

But I’ve always been a bit nostalgic about the name Paid to Exist. I’ve always thought it could have become something more than just a defunct course. Not to mention my wife has hounded me repeatedly to change the name to Paid to Exist, and I’ve finally decided to listen. :)

In short, it’s pretty much the best name I’ve come up with for our message and what we’re doing. It makes a clear statement and draws a line in the sand. I  also think it encapsulates what we’re all striving for: to have there be zero separation between what we love to do (our passion), and what we get paid to do (our service to others).

This is an evolution, not a burial.

In the next couple of weeks, we’ll be transitioning the site over to the domain PaidtoExist.com. We’ve been hard at work for months on a brand new site that (I hope) will blow your mind. We’re working on a lot of great stuff that I can’t quite share yet, including a free product-quality toolkit for getting Paid to Exist.

Me and the rest of the team have poured our hearts and souls into this new chapter so much that it chokes me up just to think about it. We’re laying all our cards on the table here.

But I want you to know that this isn’t a funeral for Illuminated Mind.

This is a renewal and an evolution.

Illuminated Mind is breaking free from its cocoon and finally transforming into what it has been meant to be for several years. And I’m incredibly excited to share this next step of our journey with you. In all honesty, the name Paid to Exist is what this community should have been called all along. It’s not so much of a change, but a rite of passage.

Many of you have been with us for a long time (remember this site?), back when this whole thing got started in 2008. (That’s got to be at least a few decades in internet years!)

And I’m excited for all of you to take this next step with us. We’ve had a wild ride so far, but we’re just getting started. It’s time to take this to a whole new level.

We’ll be releasing more info about the change over the next couple of weeks. But for now, just know that you don’t need to do anything. Your subscriptions and access to our products will transfer over seamlessly and automatically.

We’re leaving it all on the field

I have to be honest: I’m afraid that this might backfire. I’m afraid that we might change everything and destroy what we’ve built.

And believe me, I’d rather not do the work that’s necessary to rebrand completely. It’s not fun moving over your database, redesigning your site, changing your messaging, and writing the content for a new website. It’s an incredible amount of work. But I wouldn’t be doing this if I didn’t think it would benefit to this community.

The pull to make this change is greater than that fear. I believe in Paid to Exist. I also believe you risk regret when you don’t follow your intuition and listen to that voice telling you you must grow and transform.

The reality is that this could either be the greatest decision we’ve ever made, or it could blow up in our face. I obviously hope it’s the former.

Thanks for being with us on this new leg of our journey. Thank you for sticking with us. Thank you for being a part of this incredible community. Your support means more than you can know.

We’ll be unveiling the new site on Tuesday, July 17th.

Stay tuned.

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Comment & Add Your Voice

MarcoLee July 5, 2012 at 11:49 am

I like the way you say that this is evolution not burial. I’m looking forward to this growth. :)

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jeremiahaja July 5, 2012 at 11:50 am

congrats man!
excited to see what the next chapter will bring for you…and for us.
exciting stuff for sure- all the best to you and the team.

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maraglatzel July 5, 2012 at 11:56 am

This is absolutely fantastic, and I cannot wait to see what’s next! xo

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Jamie Alexander July 5, 2012 at 11:57 am


Over the last year I’ve come to realize that something has been incubating under the surface. I resisted it at first, but it kept growing in spite of my attempts at ignorance.
I would hear people tell me that this is what I needed to do and would feign interest, going on with my usual plans.
Sometimes you have to get to a point where what’s calling you is so blaringly loud that you can’t ignore it anymore. That’s what happened with me.
Allow me to explain…”
 
I seriously thought you were going to say “PINTREST” up until this point, lol. It’s all the talk in the blogosphere this week.
 
I really like the new name. I’m sure it will all go well for you. Hopefully much better.

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EventualMillion July 5, 2012 at 11:59 am

Congrats on this! Looking forward to seeing the new evolution :)

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Erica Holthausen July 5, 2012 at 12:00 pm

You’re wife is brilliant! And the new name . . . well, it’s all sorts of truth in advertising! Big changes like this are always a little nerve-wracking, but once you push that “publish” button on July 17th, well, you will definitely have cause to celebrate. Congratulations, Jonathan. I can’t wait to see what you’re up to!

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Steph100 July 5, 2012 at 12:01 pm

I’m very excited about the transformation and evolution to the new name as well and think it’s a great representation for the work you’re leading. Looking forward to seeing what’s next! Congrats! 

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PaigeBurkes July 5, 2012 at 12:02 pm

Paid To Exist definitely sends a much clearer message of what this site and its offerings are all about.  I love it!

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ClaudiaStehli July 5, 2012 at 12:02 pm

Jonathan I love your post and the new name is great. I wish I would find a great name for my business, it’s the hardest thing to choose. 
 
For the future I wish you just the best. You changed my life with Trailblazer.
 
Un abrazo desde Mexico
Claudia

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skipblankley July 5, 2012 at 12:02 pm

by removing the boundaries set years ago with this “brand” you are opening up a world of possibilities.  you are definitely doing the right thing. best of luck with the whole process!
 

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Henri July 5, 2012 at 12:03 pm

When I read this post, I kept nodding my head. I don’t know why, but this feels like the next step for you guys and it just makes sense.
 
Also, completely agree that sometimes an idea just has to slap you in the face until we finally get it.
 
Keep rocking!

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lahara July 5, 2012 at 12:04 pm

Congrats! The new name really does express express your vision!  Love it! Looking forward to the official launch

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JonGiganti1 July 5, 2012 at 12:05 pm

Congrats man!  That’s your calling and your gift to the world.  Go get it!

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lizc July 5, 2012 at 12:05 pm

as someone who is trying to climb back on the horse I say : “Why not, live in the now and do it”

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RyanJames1 July 5, 2012 at 12:05 pm

I have recently found your site and have been loving the content.  Very much looking forward for the next stage of your development.

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MelanieNicole July 5, 2012 at 12:06 pm

this is a great idea, can’t wait to see what you’ve done!

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leregalla July 5, 2012 at 12:06 pm

Congrats, Jonathan! I think the new name is great, it really reflects who you are and what you are doing much more clearly. A great turning point. Rock on! :)

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ZenCaffeine July 5, 2012 at 12:09 pm

Congrats on taking the next step! I can’t wait to see the new site. =)

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sharonoday July 5, 2012 at 12:09 pm

As long as that gentle “edge” goes with you, Jonathan, we’ll all follow you wherever you go … ;-)

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JonathanMead July 5, 2012 at 6:49 pm

 @sharonoday You’re a sweetheart Sharon, thank you for your support.

lisalandtroop July 5, 2012 at 12:09 pm

Hey there! Awesome news about the site re-branding. Change is good, it’s even great sometimes! I’m looking forward to seeing the new site and to enjoying more Paid to Exist content from you!

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JonathanMead July 5, 2012 at 6:48 pm

 @lisalandtroop Thanks Lisa.

DallasN2Great July 5, 2012 at 12:11 pm

Paid to Exist!  It’s in you so now it must come out!  Can’t wait for the coming out party!  Awesome stuff!

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JonathanMead July 5, 2012 at 6:48 pm

 @DallasN2Great For some reason Gwen Stefani starts singing in my head when I think about that…

Derek Murphy July 5, 2012 at 12:13 pm

I think it’s a smart choice. You’re right that “Illuminated Minds” doesn’t seem to mean anything, whereas “Paid to Exist” can mean so much.

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JonathanMead July 5, 2012 at 6:48 pm

 @Derek Murphy Yup. It’s a gutsy name, but hey, that’s the way we operate.

Jonathan - Advanced Life Skills July 5, 2012 at 12:14 pm

J, you are always inspiring. It’s a gutsy move and that’s nothing more than being true to who you really are. Fly my friend, fly!

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JonathanMead July 5, 2012 at 6:47 pm

 @Jonathan – Advanced Life Skills Thanks Jonathan, appreciate your support and the great work you’re doing.

Damoores July 5, 2012 at 12:14 pm

Perfect name. Sounds like the good kind of scary, which is usually a indicator to pull trigger. Congrats!!

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JonathanMead July 5, 2012 at 6:47 pm

 @Damoores That’s the hardest part I think.

leejennyjh July 5, 2012 at 12:20 pm

congratulations!

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JonathanMead July 5, 2012 at 6:47 pm

 @leejennyjh Thanks Jenny.

ColleenConger July 5, 2012 at 12:23 pm

LOVE the new name!  I like Illuminated mind, but Paid To Exist, damn, that hits the nail on the head!
 
Like everyone else here that has commented Jonathan, you have a loyal band of followers/readers/tribers (whatever you want to call them) and since you’ve laid such a solid foundation since 2008, we’ll be right here to support you, encourage you, and most importantly follow you to your next destination.
 
Can’t wait to see the next site and all the great things you have in store for both us and YOU!

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JonathanMead July 5, 2012 at 6:46 pm

 @ColleenConger Glad you’re feeling it Colleen. Always a pleasure to see you around here. :)

KarenMcCormick July 5, 2012 at 12:24 pm

@How awesome is that to have a clear vision for doing what you love, to have the personal depth to  keep learning and growing, not being afraid to embrace change and take things to a higher level. “Courage is not being fearless, Courage is being scared to death and going for it anyway.”- Dov Baron. Go for it!

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JonathanMead July 5, 2012 at 6:46 pm

 @KarenMcCormick  @How Thanks for the support Karen.

John Falchetto July 5, 2012 at 12:28 pm

Congrats Jonathan! You are so right it’s an evolution not a burial.
 
Now my question is, when does jonathanmead.com get unveiled? ;)

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SittingTurtle July 5, 2012 at 12:33 pm

 @John Falchetto
 I agree with John.  What you decide to call the company doesn’t matter as much as the people creating the company.  You will still be you no matter how you “brand” yourself!
 
I can’t wait to see the new site!

cakobu July 8, 2012 at 8:38 pm

 @John Falchetto @JonathanMead  I was wondering about the same thing :)

cakobu July 8, 2012 at 8:39 pm

 @John Falchetto @JonathanMead I was wondering about the same thing :)

Bright Little Socks July 5, 2012 at 12:32 pm

Do what you love, isn’t that what you always tell us? So if you love Paid to Exist, just go for it :)

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JonathanMead July 5, 2012 at 6:45 pm

 @Bright Little Socks Yeah, guess I better swallow my own medicine…

keepapi July 5, 2012 at 12:37 pm

Yay!  Go you Jonathon.  Congratulations on taking the plunge x

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JonathanMead July 5, 2012 at 6:45 pm

 @keepapi Plunging is what I do best :)

zimpeterw July 5, 2012 at 12:48 pm

Jonathan, I enjoy your writing and how your mind works, but as one of your older followers, I get a slight negative connotation from “Paid to Exist” almost as if it is saying that just existing, without actually doing anything, entitles one to get paid. 
 
I know that is not your intention and I hope that my initial reaction is unique to me, a contrary old guy who sees many things differently. This is one case where I would like to be proved wrong! Just wanted to mention my initial reaction for what it’s worth.
 
Wishing you the best of luck with the changes.

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JonathanMead July 5, 2012 at 6:45 pm

 @zimpeterw I’m glad you pointed this out. We’re definitely not about entitlement. Everyone has to earn their keep to live in this world. It would be a pretty boring world otherwise.
 
But, we want to create a community that’s centered around getting paid for your natural talents and skills, which is what PTE is all about. I don’t think that’s a bad thing.

dwest July 5, 2012 at 12:49 pm

@timing is everything!  I have not been an avid follower, but sometimes it takes life turning (not always positive) events to bring you to your senses. I am excited to hear about your new venture and to be a part of a creative and innovative group “that thinks and acts outside the norm”! 

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JonathanMead July 5, 2012 at 6:44 pm

 @dwest  @timing Aint that the truth.

CarenB July 5, 2012 at 12:50 pm

“zero separation between what we love to do (our passion), and what we get paid to do (our service to others).”

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BevWebb July 5, 2012 at 12:51 pm

Congrats on the new name – have to say, I think it sounds absolutely PERFECT!!!Having just re-branded myself (although on a slightly smaller scale than you!!), I totally get how the fear grips you. I think ‘Paid to Exist’ is going to totally fly and am looking forward to seeing it soar!  :)

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JonathanMead July 5, 2012 at 6:43 pm

 @BevWebb Thanks Bev, appreciate you being with us in this transition.

tessgm July 5, 2012 at 12:51 pm

Great decision – I’ve sometimes had to remind myself who you are when looking at Illuminated Mind and then I think “Oh yes, the Paid to Exist guy”. Well done!

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JonathanMead July 5, 2012 at 6:43 pm

 @tessgm Haha, that’s good to know. Guess we’re doing the right thing then, eh?

CarenB July 5, 2012 at 12:52 pm

I love your reason for this. To have ”zero separation between what we love to do (our passion), and what we get paid to do (our service to others).” Getting paid to exist helping others get paid to exist. It’s so meta! Excited to be a part of it.

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JonathanMead July 5, 2012 at 6:43 pm

 @CarenB Yeah, there’s definitely a few layers of meta going on here. We don’t know any other way.

EnsoJourney July 5, 2012 at 12:56 pm

Man, I love this idea. Can’t wait to do see the whole change. This will be EPIC :)

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JonathanMead July 5, 2012 at 6:42 pm

 @EnsoJourney I think so too man. Thanks for being a part of this community Alejandro.

LisaBerkovitz July 5, 2012 at 1:01 pm

Love it, Jonathan! Congrats!!!!

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JonathanMead July 5, 2012 at 6:42 pm

 @LisaBerkovitz Thanks Lisa.

whispersandwishes July 5, 2012 at 1:02 pm

love it! and so understand the fears (and the work… The Planet you was a hellbender for me)
Wishing you allt he success you drive us to seek :)

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JonathanMead July 5, 2012 at 6:41 pm

 @whispersandwishes Hellbender, that’s a good way of putting it.

Loran Hills July 5, 2012 at 1:02 pm

I don’t thnk your plan will backfire at all! You are blazing your own trail and have aligned with what is calling to you the loudest, so how can you fail? Can’t wait to see what the team has come up with!

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JonathanMead July 5, 2012 at 6:40 pm

 @Loran Hills Glad to have you in Trailblazer Loran, we’re excited to have you with us in this new chapter.

RandiP July 5, 2012 at 1:04 pm

Gotta do what you gotta do. Way to follow soul : )

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JonathanMead July 5, 2012 at 6:38 pm

 @RandiP Thanks Randi :)

somanda July 5, 2012 at 1:06 pm

I’m so glad you listened to your wife and changed your business name. To me, Paid to Exist incorporates the body, the gut, the will, all the lower chakras that have to be mobilized to actually get stuff done in the corporeal plane. Blazing a trail cannot be solely in one’s mind, no matter how illuminated. And I find it much more inclusive of the feminine life-giving force. It is a more powerful and balanced name. As mammals, we simply exist, and we are fed. We cry out and down comes the milk. This is our underlying pattern, and by naming it you are calling it forth. I have no doubt that the work of changing over will bring you incredible abundance.  In a colony of 50,000 penguins, the parents find each other and their chicks because they can hear each other’s cry, somehow, in a cacophony. This is a miracle of nature. And it is certainly a miracle of the internet. Changing  your name will only make it easier to find you.

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JonathanMead July 5, 2012 at 6:38 pm

 @somanda This is probably the most beautiful comment I’ve read in a long time. Thank you Amanda.

KristieBlankenship July 5, 2012 at 1:10 pm

I love the new name! I’m in. I’ll still follow even though I’m new to your website anyhow, LOL!
 

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JonathanMead July 5, 2012 at 6:38 pm

 @KristieBlankenship Thanks for sticking with us Kristie.

AlaiaWilliams July 5, 2012 at 1:22 pm

Oh yes, I remember that old site! Back in the days when we were practically neighbors (me in Eagle Rock, you in Pasadena). Time flies! Good luck with the new site!

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JonathanMead July 5, 2012 at 6:12 pm

 @AlaiaWilliams I know Alaia. Those were the days!

jenyshapolk July 5, 2012 at 1:35 pm

Yes!! Rad. 

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JonathanMead July 5, 2012 at 6:01 pm

 @jenyshapolk :)

bretthenley July 5, 2012 at 1:36 pm

Love it.
 
Brand, message, message behind the change – all of it.
 
While shifting course a bit is terrifying – it has to be revitalizing as well. Sometimes you need to shake things up and head down a different path.
 
Here’s to hoping (no assuming) that this work will work out brilliantly. We’ll be there along the way.

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JonathanMead July 5, 2012 at 6:00 pm

 @bretthenley It’s revitalizing and exhausting at the same time. But not the kind of exhaustion that makes you feel despair, the kind that makes you feel spent thinking “I’m doing exactly what needs to be done.”

Midlife Maverick July 5, 2012 at 1:54 pm

Hi Jonathan. I don’t get the “Paid to Exist” brand! I don’t want to just exist. People with jobs just exist. I link existing with surviving and I want to thrive not survive. I’m I missing something???

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SeanIM July 5, 2012 at 2:37 pm

 @Midlife Maverick You beat me to it…was thinking the same thing.  But totally appreciate the move and sentiment to a new name that has more clarity in it’s mission. 

annedreshfield July 5, 2012 at 1:58 pm

Awesome. Best of luck and can’t wait to see the new site! 

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JonathanMead July 5, 2012 at 6:00 pm

 @annedreshfield I think it’s going to be pretty fun. Can’t wait to show you all.

GinaRafkind July 5, 2012 at 2:19 pm

It’s totally perfect! Love it!

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JonathanMead July 5, 2012 at 5:59 pm

 @GinaRafkind I guess I’ll settle for perfect. Just this once. :)

bcoelho2000 July 5, 2012 at 2:56 pm

“Paid to Exist” is a VERY strong statement! From my talks with those who are getting “Paid to be Slaves” I know that your message can really resonate with them. And me! 
 
Escaping the “Hamster Wheel” and the “New Economy Slavery” to really be all that we can be AND be financially free while doing it… is a real dream that you’re helping, everyone around the World, accomplish. I’m really grateful for you!
 
Feel free to contact me if you want to brainstorm ideas, new ways to present the new concept or anything else that you believe I can help you with.
 
To your Success!
Bruno Coelho

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JonathanMead July 5, 2012 at 5:59 pm

 @bcoelho2000 Thanks Bruno, really appreciate the support brother.

Sharkman | The Adventure Couple July 5, 2012 at 3:11 pm

Paid to exist is a very clear and strong benefit statement for the site that not only maps out what content will be there but exactly what problem the site is helping people to solve.

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JonathanMead July 5, 2012 at 5:59 pm

 @Sharkman | The Adventure Couple Thanks, that really confirms what I’ve been feeling for several months.

divinehealinggoddess July 5, 2012 at 3:12 pm

Congrats on following your heart, your intuition and your wife! Your product, Paid To Exist was super BAD ASS and very life-changing for me! Your products have all been great and I’m excited to see the new website and your future offerings! Rock on brother!

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JonathanMead July 5, 2012 at 5:58 pm

 @divinehealinggoddess Always great to talk to a PTE alumni! Glad you’re staying with us for the long haul.

CiaraConlon July 5, 2012 at 4:22 pm

Sounds great Jonathan best of luck with the rebranding it will all be worth it in the end when it finally feels right. Keep on blazing!

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JonathanMead July 5, 2012 at 5:58 pm

 @CiaraConlon It’s definitely going to feel right. It already does. That’s a good sign.

beth_odonnell July 5, 2012 at 4:35 pm

Paid To Exist ~ just the phrase is exciting. Good luck!

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JonathanMead July 5, 2012 at 5:58 pm

 @beth_odonnell Glad you dig it Beth.

debrabekker July 5, 2012 at 5:48 pm

Can’t wait!! It sounds really exciting. Good luck!!

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JonathanMead July 5, 2012 at 5:58 pm

 @debrabekker Thanks Debra, I’m incredibly excited.

Jana Lynne White July 5, 2012 at 6:38 pm

I more than admire your passion and your commitment to authentically showing up; I feel it.  That’s why I want to say that despite the fact that your wife had the brilliance to meet and marry you, I have a different response to “paid to exist”.  “Exist” is what so many people say they are doing in dead-end jobs – they are paid to simply ‘exist’. For me, to exist is to meet our biological needs. However, to be paid to thrive, to flourish, to SHINE…those adjectives uplift me and make my heart vibrate with possibility!

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sassymikita July 5, 2012 at 6:39 pm

so silly the fears inside our own minds. Paid to Exist is MUCH stronger and clearer and pointed than ‘Illuminated Mind” You should listen to your wife more often.

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30YearOldninja July 5, 2012 at 8:01 pm

Wow,
What an awesome name! Obviously I am just one person but I don’t think you need to worry about falling off the map.
 
I love the name! It is freaking awesome. It gets me excited just saying it outloud. Paidtoexist. That is some really great marketing. I’m all for it. I am also really excited to see the new site.

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tchapman27 July 5, 2012 at 8:54 pm

I love both names and they both have meaning to me since I have been with you since Paid to Exist days – and now Trailblazer resonates with me as well.
 
No matter what the name is  – it’s the amazing, inspiring and awesome content that really makes the difference to me anyway, and that’s all even better today ~ so I know this will work out just great.  :)
 
What I don’t understand is where the Unsteam fits in.  I get both emails and they are redundant.  One voice/site/email would be ideal. 
 
Love ya Jonathan!  (and you to Ev”Yan!)
Tracy
 

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Shaleen Hill July 5, 2012 at 9:11 pm

I admire your courage and your conviction which is what Illuminated Mind, trailblazers and Paid to exist is essentially about isn’t it. Following our own hearts!
My personal response to the Paid to Exist name is that I would prefer something more positive than the word ‘exist’ denotes for me. I’d feel more alignment if it were ‘Paid to Thrive’ or ‘Blessed to Exist” and I guess that’s just because I equate ‘existing’ with something rather mediocre as opposed to a vital and energetic lifestyle which is what I believe you promote.  It is however a privilege and indeed a pleasure for all of us to simply ‘exist’ so…….. Good for you in following your heart and your wife’s bidding too!  I’m sure we’ll all be following you no matter what…unless you have any plans to go all cult-like on us :-) Just kidding!

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teotrainer July 5, 2012 at 9:11 pm

Im new to all this sensation of getting to know you… You seem very energetic and successfull too… I found you just doing a search… :)

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PeterClemens July 5, 2012 at 10:18 pm

Jonathan,
 
As someone who has been around since 2008 I was excited to read this post given its title, “The Biggest Announcement in Illuminated Mind History”.  Both names are great, but I agree Paid to Exist better reflects what you’re doing. All the best with everything.

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steveh781 July 5, 2012 at 10:24 pm

Jonathan,
 
I agree that it’s crucial to put forth an accurate impression of who you are and what you do from the very start. And I think Paid to Exist does that. I think your’e making the right move.
 
Illuminated Mind interested me because I enjoy deep thought. But it is too general. It could apply to any kind of spiritual or personal development site.
 
Paid to Exist is really very good.

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Malukitty July 5, 2012 at 11:50 pm

The Illuminated Mind brought me in for (probably) the wrong reasons. The true content kept me here. But I’m not at all nostalgic for the name! As a marketer I know that names need to reflect exactly who you are, be understandable.

Paid to Exist does that, almost too much. It limits you to being about “making money, oh yeah, for doing what you do best”. But for me, what I loved about your approach is that you bring people to do what they do best and are passionate about, oh yeah, making money while they’re at it so they can keep it up, and they don’t have to be distracted by activities that provide cash, which means survival.

And I agree with the folks who think merely existing is less exciting than thriving.

So generally, while the name is good because it describes your approach, it’s a bit limiting. People might be turned off be the money-making part when that is almost a by-product.

Others might be attracted by the money-making part, but they’re not people who would be interested in the Illuminated Mind part.

Per me Paid to Exist is emptied of a spiritual side that Illuminated Mind (and Trailblazers, really) were strong in.

That said, anything you feel strongly about has a power of its own. And we all know you can do whatever you set your heart to. Leave the fear behind and trust your instincts!

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JSFlowerspirit July 6, 2012 at 1:11 am

I love your thinking behind the change but like some other people here, for me exist is all about survival and a basic level of functioning. It has quite negative connotations like ‘barely existing’ ‘miserable existence’ and I think of plants and animals that are still in existence despite threats of extinction. It’s very base chakra whereas I think your work rises above that level and is something that rises from a strong base to encompass heart, soul and mind too. People who want to use your products are seeking something that gets them out of existing and into living fully, so I got more of an energy rise when I saw the stuff you were writing to promote Trailblazer that was ‘paid to be you’ rather than ‘paid to exist’. Your work is more visionary and all-encompassing than mere existence so it doesn’t quite gel for me. Having said that if you’re 100% certain in your heart, that’s your truth that you must follow. I think your passion, vision and message come across so strongly that we’d still love you even if you called the business ‘paid to be poo’.

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kalgutman July 6, 2012 at 5:57 am

I’m being paid to exist?

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BevWebb July 6, 2012 at 7:05 am

I wonder if we’re analysing the new brand too deeply? After all, if someone asked me about the name ‘Trailblazer’ (a programme which I LOVE by the way!), I would tell you that it implies hiking and the great outdoors. And I am by no means a hiker!!! 
 
I would also tell you that the name ‘Illuminated Mind’ sounds really rather spiritual. And that’s not me either. But I do really enjoy this site too.Sometimes it’s about the content and ethos of a site/company and not just its name. :)

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MagnoliasWest July 6, 2012 at 8:56 am

Glad to know I’m not the only one rebranding this summer…I’m riding that same wave (although keeping the name, but every other thing is changing!).
 
Love and light,
Sue

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MistyDenson July 6, 2012 at 10:35 am

I have been in the position of name changing & re branding my company (still am actually) & I know its hard work but I will be honest, from a marketing point of view that name *Paid to Exist* doesn’t speak to me at all, I would never as a newbie to what you have to offer, go to that site name. It sounds like so many other get paid to do this sites. Marketing & passion are tricky things to combine. Read some of Neil Patel’s stuff on marketing its fabulous & easy.

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SueHeumann July 6, 2012 at 2:50 pm

The Trailblazing, Illuminated Mind that is Paid to Exist…….  the combination seems to speak volumes!!!  All the best Jonathan!

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Teresa Capaldo July 6, 2012 at 3:34 pm

First of all, I appreciate the respect and sensitivity you put forth towards “your people” to share the news with such integrity, honesty and tell the story from the heart!  Bravo.
Who doesn’t love a truthful story.
 
I was one of the few…maybe, who wasn’t crazy about “Paid To Exist” at first, but after reading this, I realize it is perfect.  I am curious if there is a supporting tagline…maybe you are saving that for the unveiling  :)
 
Clearly the verdict is in and you have a ton of support with this.
I think it’s  a super bold move and you are right, you might be risking it all, but I have a very good feeling
the big explosion is not going to be in your face, but a moment of great pride and excitement  as you and your team and people C E L E B R A T E  the New Beginnings, going full tilt and Rite of Passage for Illuminated Mind.
 
I can hardly wait to see the next chapter of brilliance that ignites from You and your Amazing Team.
Best Always-
T.~
 
 
 
 
 

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JosephDR July 6, 2012 at 7:30 pm

Paid to Exist is terrible!  I spit in its general direction.  :P    Your site is awesome though.  Love the content.  So I don’t care what you call it.  I’ll still stop by and see what you have to say. 

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Jana Lynne White July 11, 2012 at 12:40 pm

I want to acknowledge Dave’s lengthy, generous, and business-grounded response to your name change. I, too, was new to your site and made comments in alignment with Dave’s analysis.  I too, feel your generous and inspired heart and commend you for being both brave and transparent. But I also noticed, with a tiny bit of dread, the ‘mob mentality’ of your list who so completely adopted your thinking, simply because it is YOUR thinking.
 
As a music journalist for many years, this smacks of the celebrity power that influences “sheep” … the people I would suggest are living lives where they are simply paid to exist.  In this shiny new world of positive persuasion, I think it’s very important not to be seduced by our own celebrity status, or our ‘existing’ fans. 
 
In my experience, when we are in positions of influence where we are already widely approved of, we are not getting objective feedback, we’re getting buy-in. We’re getting sycophantic support.
 
For the record, I don’t usually post anywhere.  It was the vitality and earnest honesty of your writing that made me care enough to risk offering you feedback NOT in agreement with your strategy.  For me, Dave’s ‘grade’ reference is accurate.  Your kind of influence shouldn’t be limited by a limiting meme.
 

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zimpeterw July 11, 2012 at 2:37 pm

As one of the first, if not the first dissenter to post a negative comment about the name”Paid to Exist” a few days ago, I have read subsequent comments with great interest. My comment was an expression of my initial reaction, particularly that for me, “exist” implies a less than enjoyable state. 
 
I did not spend time analysing in depth other reasons why the choice concerned me, but something has been niggling away at the back of my mind. 
 
Dave and Jana Lynne White have spent much more time pondering this and I have to support both their arguments and realise that what was concerning me was the different effect the words would have on committed followers compared to potential new ones. 
 
I still would like to be proved wrong and again wish you the best of success.

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JonathanMead July 11, 2012 at 3:00 pm

 @zimpeterw Thanks for your feedback. I totally agree that it’s not a name that resonates with everyone. That’s perfectly fine. We’re not here to gain consensus or to please everyone. We’re here to make a difference, shake things up, and help people. Not everyone is going to jive with our style, and that’s cool. There’s a lot of other people out there with different styles that teach similar things to us.

dasman888 July 11, 2012 at 2:56 pm

…and ultimately, all the attributes you possess that make folks care enough to keep commenting on this, will be what drives your future success.  Your “heart & passion” comes through in what I have read thus far Jonathan.
 
My opinion is just that, an opinion… although I reasoned my way there through my experience working with branding challenges that other customers have everyday.  I absolutely LOVE entrepreneurs and business owners, and I love when the same “get” that their business, ultimately, depends on the experience their customers have when they engage that entrepreneur or business owners “offer”.
 
Anyway… juggling multiple things… and I left some ideas unstated… as HUGE a deal as completely re-doing an established “brands” brand image is, I hope you are able to settle the issue, that future prospects that need your solutions will assuredly have a different “cognitive response” to Paid to Exist, than those who want to enjoy life and thrive, and see the moniker sounding more like the below Websters definition, than engaging the beauty of this gorgeous life.
 
Hopefully… you will only need to do this once Jonathan!
 
To your fabulous success!
 
Dave

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kalgutman July 11, 2012 at 4:42 pm

“Paid To Exist” doesn’t sound trailblazing to me as mentioned in the following which is on your about page.
Quote: “Whatever way you connect with us, it’s our mission to help you get paid to be who you are, and create a path you never want to stop walking.”
 
I cannot see the connection to your previous messages of being a beacon, lighthouse, trailblazer.
“Paid To Exist” and work on your own terms seems like they are on opposite ends of the scale.
I like the message of being free to decide what you want to do and empower yourself on your own terms than following the status quo.
I like “Paid Maverick” better but what the heck who cares what anybody thinks! It’s just a title!
 
Consistency is the key to any message in keeping an audience engaged
 
Kal
 

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JonathanMead July 11, 2012 at 5:49 pm

 @kalgutman I understand how it’s confusing. We’ll hopefully do a better job of explaining it through the new site and content. But the gist of its Paid to Exist = Paid to who you naturally are = when you’re who you’re naturally are, you follow your heart and blaze your own trail. It’s all connected. :)

Annie Andre July 17, 2012 at 2:19 am

Really looking forward to the new site. It absolutely resonates more with your content and your following. At least I think so. Can’t wait to see how this story unfolds.

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JonathanMead July 5, 2012 at 3:12 pm

 @SeanIM Great point guys, I think that a lot of people will get this reaction and that’s why I struggled with using this name. I don’t want people to think it’s about entitlement, or just about existing. It’s much more than that.
 
However, the baseline ideal for life is where you get paid to share your natural talents, skills, and gifts with your community. To me, that’s what it means to be “paid to exist.” Unfortunately most of us currently get paid to do something we don’t really care about, because we feel that’s the only way.

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JonathanMead July 5, 2012 at 6:46 pm

 @SittingTurtle  @John Falchetto Indeed. I think the name really just makes you feel better about what you’re doing. A lot of people don’t care as much as we think.

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micheleylang July 5, 2012 at 9:27 pm

 @JonathanMead Ehhhhh, Jonathan, I would follow you to the ends of the earth, and am a huge believer in your talents.  But I saw “Paid to Exist” and my first reaction was “Meh…exist?”  Revisited it tonight and said, “Meh…exist?”   Isn’t the name supposed to be something that grabs you and just kinda kicks you in the gut?  So how is it grabbable and gut-kickable if you have to explain what you mean by it?  Shouldn’t it be obvious, so it doesn’t HAVE to be explained?  Nevertheless, I’ll try to like it, because I want Ev’yan to be happy LOL.

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