We all know that “build it and they will come” is a myth. Build it, nourish it, then constantly improve it and they will come is more like it.
Anyone can start a movement, anyone can create a cause. But if you want to build more than a passive, lukewarm community it will take guts, sweat and heart.
A community of raving, die-hard members is never built over night. Despite the hard work, there are many benefits to creating a thriving, enduring tribe.