The 40 Step Checklist for a Highly Successful Launch

Every time I do a launch, I always begin with this question: How can I make it impossible for this to fail?

Practically speaking, I don’t think you can make failure 100% impossible. But asking this question forces me to see how I can do whatever it takes so that the odds are stacked overwhelmingly in my favor. And because of that, to date, I haven’t had a failed product launch, or a launch that didn’t meet our minimum goal for success.

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