Love and Business; 10 Reasons I Adore Working With My Wife

Today is mine and  Ev’Yan‘s fourth anniversary, and it’s got me thinking a lot about love and business.

A lot of people don’t tie these two things together, but over the last two years of running my business with my wife, I’ve been wondering how things would be different if I didn’t.

I can’t imagine what operating Illuminated Mind would be like if it wasn’t completely and utterly injected with love, and given everything I have to give. The reason I’m able to give myself completely to this pursuit is because of the support of my wife, her devotion and inspiration.

On this blog I talk a lot about how balance is overrated and why you should decompartmentalize your life. For the past 2 + years I have been living that philosophy with Illuminated Mind. My wife is deeply involved in the nuts and bolts and sweat and tears of this business. For most people, that would be something taboo. Like oil and water, they want to keep their work and life as separate as possible; business and pleasure undeniably distinguishable. Fuck that.

I’m deeply grateful to have love and business be totally indiscernable.

As a celebration and acknowledgment of that, these are the reasons I love working with my wife:

  1. She inspires me to be more bold and ruthlessly authentic on this blog and in life.
  2. She keeps this place from falling apart (and me looking like a total dumbass).
  3. She pushes me to be a better, more eloquent writer (she is an incredibly beautiful writer herself, and the reason I started writing in the first place).
  4. Her vegan chocolate chip cookies after a long day are life changing.
  5. She’s an incredible editor, even though I hate how much she bitches at me for my (blundering) use of commas.
  6. She gives me permission to be lazy when I’m feeling uninspired.
  7. She’s the most beautiful business partner to wake up to in the morning. :)
  8. She balances the checkbook (enough said).
  9. She is my best friend; there is no one I would rather hang out with more.
  10. She helps me embrace the gifts that I have to offer the world, and gives me the courage to release them. She is unwaveringly supportive in everything I do.

While I could easily list more, these are the biggest reasons I love working with my wife. I regularly tell people that I wake up excited about the work that I get to do, and Ev’Yan has a lot to do with that.

All right, Ev’Yan and I are off to sip wine (root beer for her) and have a relaxing day together. If you ever get a chance to work with your partner, I highly recommend it.

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38 Comments on "Love and Business; 10 Reasons I Adore Working With My Wife"

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Pace Smith

I second that recommendation!

Happy anniversary to the two of you!

Michele Smith aka Isis of sophia
Jonathan, I think you are one of the most important leaders today. I HAVE already bought an hour but not used it yet (moved and much more) but would like to request that we have my paid hour soon followed by another session and I will barter with you a marital therapy session of the most cutting edge type out there. First, no one tells you of the most profound dynamics of intimacy and how to deal with them and 2nd the CLEARING of stuck issues is so do-able and i can show you easily. If you think it is… Read more »
Michele Smith aka Isis of sophia
This follows my initial request for a request for coaching as I was writing in a small space and could not see what I had written and thought I was bit allowed more room. My computer??? Anyway, the most important reason I am requesting your coaching is because my idea with your guidance has turned into a revolution of the “Resolutionaries”, and I want to start a worldwide movement of “Guerrilla Compassionistas”, sabotaging negativity and zapping it with compassion. Compassion is the revolution. I want to use the angst of 12/22/12 to motivate as many as possible to address things… Read more »
Bryant Keefe

Happy Anniversary! We are in San Diego right now celebrating my parents 50th Anniversary. Sweet! I would like to do the 4 coaching sessions. My offer is $450.00 and in 3 payments of $150.00 each. I hope I get to work with you.


Bryant Keefe

I need your help, but I trust your guidance. Check out my website. Tell me what you think I need to “get the ball rolling” (start making some money). I have almost no money (I teach English in China – minimum wage), but I’ll scrape together what you feel is fair, in light of your spirit of generosity and giving. Please put me on as easy a payment plan as you can so I can spread out the payments over at least a few months. You can trust me I would never break our contract. I have great ability but… Read more »
Vidya Sury

beautiful! As a regular reader of your site/newsletter, I have to say I am really inspired by what you write.

Happy anniversary to you both!

Alex Blackwell


Keep working to build your business, more important, keep working to build a love that will last a lifetime!

Best wishes always,


Paul Strobl


It’s great to see a couple with such a deep understanding of one another, and a recognition of how valuable that is.

My wife and I are working on 8 years ourselves, and our careers are such that we are able to spend more time together during the workday. I’m happy to say that the honeymoon continues…

Though we don’t work together, per se, I share 8 of the 10 reasons you listed. Though if you could pass me that cookie recipe, we could make it 9.



Chase Night
Happy day after your anniversary! I really appreciate it when other guys are forthright about how important their wife/girlfriend is to them. It reminds me to do the same not just to her face but in front of others as well. I found you through Daily Brainstorm and I’m loving your stuff. Also, found out about the IDProject and was so excited to find out they have a location here in Austin. I had no idea such a thing existed, but I’ve been wanting to learn more about meditation and Buddhist practices. So thanks for leading me to a resource… Read more »

What a beautiful post.

Thank you for leading the way in terms of what’s possible when a couple comes together and supports one another in business as well as in life.

It’d be great to learn more about the nuts and bolts of how you two actually handle the challenges and details of running a business together.

Nadine Gressett

Awesome post…it’s nice to see in writing what my husband has been saying about and to me for years…hopefully that doesn’t sound conceited ;) I wish all people could experience such an intensely alive relationship!


Nothing can beat love. Glad to see that you two are making that happen. Wish you to all the best.


I remember Napoleon Hill writing about Love being one of the main motivators to succeed (think T.Roosevelt),
but I’m still wondering, doesn’t working with a loved one create a lot of tension in the relationship? (At least that’s my experience)

Graham Phoenix
Jonathan, thank you so much for this fabulous post. It speaks so strongly to one of the major issues in my life. I was married for many years and we both believed that balance was created by having a separation between work and home life. I operated this well and did the male thing of grunting when asked about work by my wife. We grew apart and the marriage crashed. I have a new partner and life is so different. It’s different because I am different. We travel the world together and work together. Our life and our work are… Read more »

What a beautiful couple. Keep working, keep building, keep loving.

Peace + Respect,



…or either you pissed her off this week and had to publicly make up for it… :)


Congrats guys!

I find it admirable (for lack of a better word) how you two have managed to build this inseparable working and loving relationship. It is truly inspirational.

Here’s hoping you’ll keep on doing this until long after you have grown old together ;)


Hey Jonathan, wise words. I am noticing that my lack of a love life is eating into my productivity a bit. Sometimes at the end of the day I just wish I had someone to share my dreams and concerns with. You are very fortunate to have a wife who is so supportive. I guess it explains a lot of the success behind Illuminated Mind. :)


Wowwee! You got an amazing life there buddy. It inspires me even more. Having a great wife and being an entrepeneur at the same time, you got it good :)

Create My Mind Movie

Wow Jonathan. This is a great post and I loved reading the 10 things you love about working with your wife.

This reminds me of what Napoleon Hill was talking about in “Think and Grow Rich” where he was talking about your intimate partner being your best mastermind partner too.

Truly, what an inspiration =P

Nea | Self Improvement Saga

Happy Anniversary. Working with a spouse isn’t something a lot of people enjoy, so I was truly moved while reading this. Such appreciation! Your wife is a lucky lady.


beautiful post, thanks for being an inspiration for us youngster in their 20s. Congrats on your anniversary and many more happy and strong experiences to come for both of you.

Having that kind of support must be fantastic, I could also list a fair number of qualities of working with my partner but they would be about why not and not how brilliant it is. You have only been together 4 years and that’s great and I hope you are still together after 40 years. But just take time out to think how many changes are likely to take place during that time. We have been together for 34 years and obviously there were not even home PC’s then. I have been working with tech stuff for twenty years and… Read more »

Happy anniversary, it’s cool that you work with your wife!

I work with my husband full time too, and at times it’s a challenge, but I wouldn’t change anything for the world. We help each other.


You’ve got a really good thing going with the combination of your marriage and business.
I know how much difference finding the right person in can make in your life becoming a success story or a sob story.
I know I’ve found the right one for me!

Mikko Kemppe

Awesome post Jonathan! I agree, it is time that we start doing what we feel right in our hearts, start questioning old assumptions, and start living the life we feel is right for us. I remember reading your site like two years ago, and I am glad I re-found it from Karol’s latest blog post! Keep rocking and Happy Anniversary to you and to your beautiful wife!


Enjoyed thatpost. Partners do bring a balance to our lives


[…] What if you married the person of your dreams? […]

Zayna Daze

I’ve been reading both your blogs for a short while now. You’ve both given me the motivation to do better and live harder. I’m always inspired by what you both share, thanks so much for letting us in.

Happy anniversary

Karl Staib - Work Happy Now

I know I missed out on the free coaching, but really just wanted to leave a comment. I love the positive energy behind this post. You have developed a beautiful relationship with your wife, that is an inspiration to me.

I hope to provide this same thing for my wife and I. I have a little work to get to that point, but every day I get a little happier and closer.


Dear, this sounds all too sweet. But you’ve only been married for two years. Bless your innocent souls. Hopefully, you keep this positivity for the next 10 years. That is when the real test begins.


@Kelly: it’s 4 years. 2+ working on Illuminated Mind.

@Jonathan: beautiful. You two keep shining.

Nina Yau

How beautiful, Jonathan! Love and business CAN work hand-in-hand, as you have so obviously live and breathe it. Happy anniversary!


I follow both of your blogs and just realized you all were connected. I never put 2 and 2 together. Awesome post.


Beautiful, Jonathan! How fortunate you are to have a partner you can work with and who challenges you to be better in so many ways. Congratulations to both of you!


What a wonderful post!

Andi Roo
My husband & I are coming up on our 4th anniversary, so this was a great post to read at this moment in my life. I always thought I could never work with my husband, because we are both so stubborn & we each have issues with authority. About two months ago, though, he started me blogging, & suddenly we realized that our talents, knowledge, & enthusiasm exactly compliment each other. What a wonderful discovery — to be able to work with your partner & best friend is simply the most awesome thing in the world. Although my blog is… Read more »

[…] out Jonathan’s blog for his take on Love and Business (he’s working with his wife) on  – a perfect balance I’m jealous […]

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