The Cure For Launch Freakout

We’ve all at one time or another invested an immense amount of time, energy and care into a project.

It could be a new book, a website or your first product. Whatever it is, you’ve poured your heart and soul into it. You’ve put love and attention into every detail so nothing is overlooked or unattended to.

Now it’s the final hour. It’s time to actually push the button. It’s time to hit publish or announce your grand opening.

And… you’re absolutely freaking out.

All that visualization of success you did for weeks? Not helping you one bit today. All of your meticulous preparations? You’re second guessing them.

In that culminating crux moment when you’re about to release, you wonder if you’ve really got what it takes. Did you do enough? Did you care enough? Did you do everything you could to make this great?

You secretly know the answer is Yes. You did everything you could. But no matter how much you prepare, you still can’t avoid the final freak out moment.

Here’s what I do when I’m losing my mind about to launch:

  • I review my intentions. Why am I doing this? Why does it really matter to me?
  • I get grounded. All of my wild aspirations and fantasies about how successful something could be are nice. But in order to make sure I acknowledge my success, I need to be grounded in what success and fulfillment really means to me. And usually, that has a lot to do with giving everything I can.
  • I release my expectations. Over and over I’ve found that the more I need something to work, the rarer it is that it actually does. My obsessive desire for something to succeed ends up choking off and restricting the very energy that I’m trying to expand. If you want to expand, you have to let go.
  • I decide how I want to feel. Yes, feeling the way you want to feel can be deliberate. I generally want to feel awesome, so I try to choose that as much as possible.
“Whenever I’m freaking out, I stop freaking out and be awesome instead.” Click to Tweet.

This is what I do to keep calm and stay rooted when I’m going insane about a launch.

How about you? What do you do when you’re freaking out about something you really care about?

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