In 2002 Diet Coke launched their new marketing slogan:
“Do what feels good.”
It was just another ploy in a slew of ad campaigns designed to hijack the human desire to seek pleasure. We’re wired after all to move toward pleasure, and away from pain.
So it’s no surprise that sales skyrocketed.
Whether it’s messages to inhale soft drinks or to buy the latest smartphone, we’re habituated to elevate feeling good over everything else.
And it’s no wonder, because pain/pleasure impulse is a natural evolutionary trait that has served us well as humans for millions of years.… Click to read more
Perfectionism is a sneaky mental illness. I know because I’m a recovering perfectionism addict.
On the surface, the voice of perfection makes you think that it’s only trying to help.
After all it only wants to help you be all that you can be, right? Not only that, but it’s supposedly protecting you from the devastating effects of failure. It’s there to shield you, so you don’t let yourself and others down.
Cloaked in its desire to help you be the best, to avoid failure, to reach your potential, the devious voice of perfectionism can lure you into thinking it’s doing you a service.… Click to read more
Tired of breaking up with your goals and getting back together, over and over?
I bet you’re tired of wondering whether this will really be the time you actually do it.
I’m fucking sick of it too.
And if you want it to stop, once and for all, read this post and do everything I’m about to share with you.
But first, before we go any further, I have to ask you something.
This is important.
Are you actually fucking done with the love-hate, start and stall bullshit, never-ending cycle you have with your goals?… Click to read more
How often do you wake up feeling like you’re going to win?
Like fate has been sealed, and that no matter what happens today, you’ve got this. You will follow through on your goals, you will overcome any obstacle in your path.
If you’re like most people, probably very rarely to never.
Most people wake up feeling like they’ve lost before the day has even begun.
Most people don’t even bother trying because they wake up feeling defeated.
There’s no way you’ll ever live a life on your terms if you wake up having already lost.… Click to read more
I’m tired of seeing people ride the struggle bus.
Personally, I’d like to sneak in overnight to the parking lot, and just blow the thing up.
It gets really frustrating when you see people with so much talent, value, and passion continually struggle to create lasting momentum and generate enough money to become self-reliant.
So, I want to start a movement in defiance of the struggle, a counterstrike of fierce optimism and resolve to show up, even in the midst of doubt, overwhelm and uncertainty.… Click to read more