Do you know what the most vital asset on your website is?
If you guessed your “about” page, you’re correct.
It’s the most visited page on any website, and it’s the page people view to see if they’re interested in what you’re offering.
They want to know if they can buy-into and get behind your mission. They want to know if you’re someone they can trust and believe will lead them to where they want to go.
Your Hero Story does exactly that.