I used to work with this really cool guy called Stu:
IT engineer, vegan, human rights and animal welfare activist. He also happened to be into BDSM scene. After he left the company we lost touch.
Then, maybe two years ago, a friend of mine who also knew him sent me a link to a website with a note “Look what Stu is up to!”. It was a link to a blog and an online shop that was selling… “Cruelty-free BDSM gear produced without exploiting people, animals or the environment”.