We live in a weird world.
A lot of people and brands pretend they’re “anti”, “alternative” or just different.
Check the French presidential election for instance: most candidates describe themselves as “anti-system”, even though they’ve been around for years. Nice contradiction, right?
Seems to me “anti” is the new name for bland.
Instead of being “anti” for the sake of it, why not just be yourself. This is quite unusual. And thrilling.
You are so different from the rest of the bland crowd out there.… Click to read more