In 2002 Diet Coke launched their new marketing slogan:
“Do what feels good.”
It was just another ploy in a slew of ad campaigns designed to hijack the human desire to seek pleasure. We’re wired after all to move toward pleasure, and away from pain.
So it’s no surprise that sales skyrocketed.
Whether it’s messages to inhale soft drinks or to buy the latest smartphone, we’re habituated to elevate feeling good over everything else.
And it’s no wonder, because pain/pleasure impulse is a natural evolutionary trait that has served us well as humans for millions of years.… Click to read more
Perfectionism is a sneaky mental illness. I know because I’m a recovering perfectionism addict.
On the surface, the voice of perfection makes you think that it’s only trying to help.
After all it only wants to help you be all that you can be, right? Not only that, but it’s supposedly protecting you from the devastating effects of failure. It’s there to shield you, so you don’t let yourself and others down.
Cloaked in its desire to help you be the best, to avoid failure, to reach your potential, the devious voice of perfectionism can lure you into thinking it’s doing you a service.… Click to read more
It feels like there’s this big push in our era to find your One True Purpose and live and breathe it every single day.
I’ll be the first to admit, I got caught in that trap.
And for me, it’s often got in the way more than it’s helped.
While I do think it’s important to find work that is meaningful, aligned and enjoyable, sometimes we can get too caught up in making it epic that we end up getting in the way of… doing the actual work.… Click to read more
Have you ever taken lots of actions, only to be left disappointed with the results you’ve gotten?
Some will say that you just need to take more action. Do more, and the tides will eventually turn.
But what if taking action is only a small piece of the puzzle?
What if action taken from the wrong place only left you more frustrated and disappointed?
I’ve found that all the action and doing in the world doesn’t amount to much if my internal programming is broken.… Click to read more
I swear, I wouldn’t get anything done if I didn’t do this.
There are days when I forget, or slip up and I feel the difference.
It’s like something is subtly thrown off kilter. Out of alignment.
When I don’t do it, the day feels like it’s missing that sense of aliveness and spark. It feels like I’m just going through the motions.
You know, following a template and just checking things off a list.
Boring as hell. No life. No juice.… Click to read more