Intro from Jonathan:
There are few people out there that are blatantly honest about online marketing and the tactics that are regularly employed.
Ryan Holiday illuminated “the game” that is played with gaining media attention in his popular book Trust Me, I’m Lying.
Now, it’s time to reveal the underbelly of how the biggest online marketing events and launches are carefully engineered. They do not happen on accident or by stroke of luck, after all.
They’re carefully plotted, orchestrated and puppeteered.