August 2013

If you’re thinking about doing a major launch, you might not want to schedule a newborn or an out-of-state five day retreat right smack in the middle of it.

But that’s what we did (well, Dustin’s baby wasn’t “scheduled” — she came when she wanted to!).

We made a few more mistakes while launching the crowdfunding campaign for Playbook.

  1. Hard Truth #1: We had too many competing commitments. We should have completely cleared our schedules for optimal focus. But life, babies, and unexpected events happen and you don’t always get everything right.
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When Jonathan and I work on projects we have always put an emphasis on providing value to our audience and having a great time while doing it.

About a year ago an email showed up in our inbox called “The Rules of the Game of Business”. The idea behind the email was that business is a game. We loved the idea because it made taking risks and building things an adventure. Not a struggle.

At World Domination Summit this summer we wanted a digital gift to give away to promote  Playbook, a platform that teaches entrepreneurs real-world business skills through action based missions.

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Fellow renegades,

I’m writing to you from headquarters in Portland, Oregon, petitioning for your help. I’m working on a web-app that can help more everyday renegades like yourself get paid to do what they love.

It combines the best of real-world learning and project management functionality to keep you accountable.

It’s fucking awesome. And it can change the way online education works. But not without your help. Yes, I’m talking to you.

But before you decide to hurriedly back it and claim your sweet-ass rewards, I want to tell you a few reasons you should support us.

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Enough Stalling: Here’s What I’ve Been Working on For the Last Six Months

**** Update: We launched! Click here to support the creation of Playbook and get some sweet rewards. ****

I’ve been putting off writing this post for weeks. The truth is, what I’ve been working on for the past six months is so important to me, so meaningful, that I don’t want to screw it up (and it’s taking everything within my power not to rewrite this sentence seventeen times).

You probably can guess why…

Because I don’t want to write something lame that you don’t resonate with.

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What’s Wrong With Online Marketing (And Why We Must Take a Stand)

It’s time someone came out and said what everyone is already thinking.

Something is really wrong with the way business education and marketing works online.

You know the drill…

  • Viewing people as ATMs, not living beings with dreams, hopes, desires and problems.
  • Lots of hype (not so much service).
  • Heavy marketing, disappointing delivery.

The list goes on. And unfortunately, this is the norm.

If you’ve spent any amount of time perusing the business info product world, these qualities are unfortunately all too familiar.

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