If you want to compete in a game someone else created you’ll probably want to find a nice cozy, safe niche that has a history of predictable success.
Choosing a niche and differentiating yourself is safe and comforting. And besides, isn’t that what all the experts tell you to do? Find your niche.
Well, that’s fine if you want to do something that’s already been done. But I’m guessing that you were brought here to do something bigger. Something more.
Maybe your vision is bigger than just following in someone else’s footsteps, or being #2 in a crowded market.