January 2012

Why Choosing a Niche is Pretty Dumb (and Why You Should Create One Instead)

If you want to compete in a game someone else created you’ll probably want to find a nice cozy, safe niche that has a history of predictable success.

Choosing a niche and differentiating yourself is safe and comforting. And besides, isn’t that what all the experts tell you to do? Find your niche.

Well, that’s fine if you want to do something that’s already been done. But I’m guessing that you were brought here to do something bigger. Something more.

Maybe your vision is bigger than just following in someone else’s footsteps, or being #2 in a crowded market.

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Win a Free Membership to Trailblazer

Good morning fellow Trailblazers.

My team and I have been hard at work (except for our Shihtzu, Sofie, she’s mostly been barking in her sleep) on the new Trailblazer program.

We’ve been releasing a series of videos over the past few weeks, and shared the success stories of some of our awesome members. And last week we had everyone vote on a new emblem for the program (which generated nearly 200 comments).

In less than two weeks we’ll be opening the doors to the brand, shiny new program, but for now, there’s nothing to buy.

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Help me choose the new Trailblazer logo

We’re rebuilding Trailblazer from the ground up, and it’s time that we got a new emblem to match the new, and improved version of this community.

I commissioned Dustin Hoffman (not the Rain Man) to help me design an all new look. If you’re seeking someone to help you with your brand, logo or website, I highly recommend working with Dustin. He’s been incredibly professional and has really blown me away with his work (it speaks for itself, see below).

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How to Prevent Your Passion from Blowing Up in Your Face

Editor’s note: This is a guest post from Jennifer Gresham of Everyday Bright.

Your soul dies a little every time you drive to work.

The solution sounds so easy: “follow your bliss.”

But you don’t get far before you discover more questions than answers:  How do I know if something is really a passion? What if I don’t have a passion?  What if I have too many?  Am I dooming myself to a life of poverty if I follow my passion once I find it?

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10 Trailblazers to Watch in 2012

Today I am proud to share with you some of the phenomenal stories from members of the Trailblazer Community. Each one of them has something different to share, but they all have one thing in common.

They dare to blaze their own paths and follow their dreams.

I invite you to read through each of the stories, visit their sites, and subscribe to their lists. These folks are setting the world on fire and definitely Ones to watch in 2012.

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