Without clear guideposts to direct you, it’s hard to know whether or not you’re spending time on the things that matter.
You could easily be flapping away in the winds of chaos. It may look impressive, but you’re not going anywhere.
So it can be useful to have a set of guiding focuses in your business.
These areas of focus help structure your action and act as a filter for whether or not you decide to do something. They also help you achieve balance in your actions, acting as a gauge to determine when you’re lopsided and have been spending too much time and energy in one area.